Minio launches the campaign that invites you to meet the team: no more catfishing

Minio, the integrated strategic creative agency, invites you to meet the team behind its projects. With an approach focused on simplicity and collaboration, the agency has a clear promise: the team you meet in presentations or pitches is the same team you will actually work with.

“We’re proud of our team and can’t wait for you to meet them,” he says Ioana MartyrCEO of Minio. “We know that often the seniors appear in pitches, and then…disappear. Well, that’s not the case with the Minio. Yes, the managers will be there, because we have an active management involved in the projects. But you will also get to know the people you will work with every day”, concluded the company leader.

We introduce the team to you even before the official meeting. If you can’t wait until the presentation, we have prepared something new: you can already meet the Minio team through an interactive video quiz. You will be able to see directly who we are, how we think and what energy we bring to projects, on the website dedicated to the campaign.

The campaign also includes three funny spots, in which the protagonists are colleagues from Minio – Ana Bărbulescu (Head of Client Service), Vlad Boerasu (Creative Strategist) and Paul Cotor (Innovation Architect).

Also, page the Instagram was relaunched, reflecting in an integrated way the new vision and identity of the agency.

This campaign is the first step in the process of rebranding and repositioning Minio. The agency aims to bring more innovation and create a simplified and stress-free working experience for clients. In this spirit, Minio will communicate under the new headline: “The simpler way. / It’s simpler that way.”

Minio Studio is a strategic creative agency. Launched in 2016 by Ioana Mucenic and Paul Cotor, the agency now has a team of 25 professionals and over 35 awards in local and international competitions. Among its clients are BAT Romania, Bunge, Coca-Cola HBC, FrieslandCampina, Heineken Romania, Kaufland Romania, Reckitt Benckiser, UNICEF, Mondelez, Macromex and other iconic brands.