Mitsubishi joins the Nissan-Honda alliance. What does this mean for the Japanese?

Mitsubishi joins the Honda-Nissan alliance. The three manufacturers will jointly develop technologies for future electric cars.

In an attempt to reduce costs, the three Japanese manufacturers are joining forces to develop and produce next-generation electric car components and software that integrate artificial intelligence, reports Reutersciting Nikkei publication.

Mitsubishi Motors, which is 34 percent owned by Nissan, will work with Honda and Nissan to finalize the details of their strategic partnership, Nikkei said, adding that the three companies plan to standardize the software of the new models that will result from this partnership.

This plan comes even as Nissan, Japan’s third-largest automaker, has steadily lost market share in its two biggest markets, the United States and China, which together they accounted for half of its global sales through March.

Mitsubishi will collaborate with Honda and Nissan to produce electric cars

Nissan and Honda said in March that they are considering a strategic partnership to work together to produce components for electric vehicles and artificial intelligence in automotive software platforms.

Mitsubishi Motors is already part of a long-standing alliance with Nissan and Renault, which the three automakers agreed last year to restructure, aiming for a smaller but more pragmatic and nimble partnership.

The separate collaboration between Nissan, Honda and Mitsubishi Motors could help the Japanese automakers cut costs and face tough competition in the electric vehicle market dominated by companies such as BYD or Tesla.

In China, the world’s largest auto market, Japanese brands were strong in the past, but now face domestic automakers that have ramped up production and won over consumers with low-cost vehicles.

Source: www.promotor.ro