Mitsubishi soon to partner with two other Japanese brands?

It’s hard to make a place in the electric market at the moment, and Mitsubishi seems to have understood this well and hopes to soon team up with Nissan and Honda to gain some weight.

Mitsubishi is preparing to join a strategic partnership with its compatriots Honda and Nissan. This alliance aims to strengthen the competitiveness of the three companies in the face of increased competition, particularly in the field of electric vehicles.

According to the Nikkei newspaper, Mitsubishi “will join the Honda-Nissan alliance framework, and the three companies will work together to improve their competitiveness in order to survive in a highly competitive market”This strategic partnership comes as Japanese carmakers struggle to assert themselves in the global marketincreasingly dominated by electric vehicles.

Japanese manufacturers soon to be at an impasse if no alliance is formed?

Contacted by AFP, Mitsubishi Motors declined to comment on this information. However, the announcement of this alliance seems to be part of a broader strategy aimed at strengthening the positions of Japanese manufacturers in the electric and software markets.
Last March, Honda and Nissan, respectively the second and third largest Japanese car manufacturers behind Toyota, had raised the possibility of a “strategic partnership” in the electric vehicle and software sectors, despite their historical rivalry. “The Japanese automotive industry is at a critical juncture, and strategic partnerships can prove essential to navigate the complex and rapidly changing global automotive landscape”Tatsuo Yoshida, an auto industry analyst at Bloomberg Intelligence, told AFP.
According to Yoshida, “While alliances can bring significant benefits, the success of these collaborations will depend on effective integration and execution.”.

The goal? Reduce costs

Also according to the Nikkei newspaper, Honda, Nissan and Mitsubishi are considering standardizing the on-board software that controls vehicles. This software would be developed by Honda and Nissanthen used in Mitsubishi cars. This standardization could allow the three companies to reduce costs and improve the efficiency of their production.
The newspaper also mentions the possibility for manufacturers to complete their respective vehicle rangesFor example, Honda could benefit from Mitsubishi’s expertise in plug-in hybrid vehicles, an area in which it is not present.

In addition, a collaboration in mini-vehicles could also be considered, thus strengthening the position of the three companies in different market segments.