Change was in the air and it is about to materialize: the Japanese Mitsubishiwrites Nikkei, will collaborate with Honda and Nissan to strengthen itself and fight the tough competition in the electric vehicle sector, dominated by companies such as the Chinese BYD and the American Tesla. Times have changed.
China, now the world’s largest auto market, is full of new automakers competing with each other, and established European and Japanese brands are struggling to keep up. By joining forces, the three Japanese automakers will be able to count on combined sales of over 8 million vehicles.
EV and Artificial Intelligence
Mitsubishi Motors has been in a long-standing alliance with Nissan (which owns 34%) and France’s Renault, but the three companies agreed last year that they needed to restructure, aiming for a smaller, more effective partnership. A separate collaboration between Nissan, Honda and Mitsubishi could help reduce costs and to accelerate the development of what the market demands today: electric vehicles and artificial intelligence.
Nissan, Japan’s third-largest automaker, is in dire need of a turnaround. In the United States and China has been steadily losing market share and on Thursday, Nikkei reported, cut its full-year forecast after steep discounting in the United States all but wiped out its first-quarter profits.
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The news of the alliance remains unofficial, however. Mitsubishi Motors and Honda declined to comment on the rumors in the Japanese press, and a Nissan spokesman recalled that there had been talk of new alliances for some time.
In March, in fact, Nissan and Honda said they were evaluating a strategic partnership to collaborate on the development of intelligent cars.
Source: it.motor1.com
