DAPURPACUID – Mitsubishi
As is known, the top type in the Xforce range was officially presented at the 2024 GJAW event, with the most complete features included in the previous variant, namely Ultimate.
PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) believes that the inclusion of Diamond Sense technology, which represents advanced driver assistance system (ADAS) features, is the trigger.
This was acknowledged by the Director of Sales & Marketing Division MMKSI, Yoshio Igarashi, who said that the presence of the new Xforce variant had caused this compact SUV to experience a surge in sales.
“The presence of this variant has caused overall Xforce sales to increase by around 10-20%,” he explained on the sidelines of the Xforce Media City Adventure event, last Monday (13/1).
Igarashi emphasized that even though the price of the Xforce Ultimate DS is higher than other variants, people still have high interest.
He also said that sales of XForce continued to increase until the end of 2024, because more and more potential consumers were buying this type.
Unfortunately, Igarashi did not provide details regarding sales of all XForce variants, including the Ultimate DS type. It is only stated that since mid-2023, Xforce sales will almost reach 10,000 units or since this model was officially launched.
He also projects that the Xforce Ultimate with Diamond Sense variant is believed to be the most favorite variant of consumers in Indonesia.
“We project that Xforce Ultimate DS will be able to dominate sales of all XForce by around 70-80 percent,” added Iragashi further.
In general, sales of all Mitsubishi Xforce variants are still dominated by consumers in the Jabodetabek area and big cities on the island of Java such as Bandung and Surabaya.
The Mitsubishi Xforce Ultimate DS is equipped with more complete safety features than the previous model, which increases driving comfort.
MMKSI President Director, Atsushi Kurita admitted, as a compact SUV product, the Xforce is included in a segment with intense competition currently in Indonesia.
He also predicts that in the future more and more similar models will appear in this market segment. However, Kurita continued, with 55 years in Indonesia, of course Mitsubishi Motors has a strategy.
“This year is Mitsubishi’s 55th year here. “So in terms of experience, it’s certainly longer than brands that have only been around for a few years.”
According to him, the Xforce Ultimate DS is a reflection of Mitsubishi Motors’ commitment to continuing to adapt to the needs and desires of its users.
Armed with this experience, said Kurita, his party has many strategies to maintain relationships with loyal customers.
On the other hand, Mitsubishi has scheduled a variety of service activity agendas, both sales and after-sales services, with the aim of strengthening stronger relationships with consumers.
“The products will not stop here, in the future there will also be new products to provide additional choices to consumers,” he said. (dpid/TH)
Source: dapurpacu.id
