MIXX Awards Croatia 2025: These experts will decide on the best digital achievements in Croatia

MIXX Awards Croatia, a Croatian competition that recognizes the best digital campaigns and tools/platforms in the field of market communications, has opened applications for the new, fifteenth competition season.

This established competition is organized according to the international license of the Interactive Advertising Bureau (IAB), whose holder for Croatia is IAB Croatia – and digital professionals who will evaluate the submitted applications are also presented.

The president of this year’s jury is Nela Fegić Moguljak (Imago Ogilvy), and will join her Nebojsa Grbacic (CVOKE), House Hodalj (JGL), Krešimir Končić (Neuralab), Đuro Korac (Nivas), Tomislav Metelko (CTA Communications), Marko Mikeš (Aleph Group), Fran Mubrin (404 agency), Ivo Novak (Addico Bank), Lucija Potočnik (Sonda Study), Vanja Sebek (Algebra), Maja Šplajt (Real group), Andreja Vranješ (Morgan Grey) i Martina Zeljko (Publicis). Once again, the expert jury will evaluate the combination of strategy, performance, creativity and achieved results.

As a reminder, from this year candidates can submit their projects in four new categories: Best AI-Driven Project, Best Effective Use of Data, Best Video Content i Best Export Projectin addition to already existing categories in category groups Campaigns (Brand Awareness Campaign, Direct Response and Lead Generation Campaign, Cross-Media Integration Campaign, Campaign Effectiveness i Corporate Social Responsibility Campaign) the Always/Platforms (Best Digital Product, Best Media Strategy, Best Branded Content, Best Website, Best Social, Best Viral, Best Tech & Innovation, Best Publisher Project).

Photo: Emica Elvedji PIXSELL

All those who diligently create innovative digital projects will be pleased and special offer 3 + 1 – candidates who submit three applications can submit another project free of charge. The regular application period lasts until January 14, 2025, a applications are possible until February 17, 2025. – when the late application period ends. The qualification period includes all projects that were implemented from January 25, 2024 to February 17, 2025.

Find more information about the competition at line.

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Interactive Advertising Bureau (IAB) Croatia is the collective representative and ambassador of the digital marketing industry and the large world organization IAB Global Network in Croatia. As part of its mission to catalyze changes in the digital ecosystem, it gathers more than 110 member companies and connects the most important actors engaged in the growth of interactive marketing, insisting on the highest standards. With its projects, such as MIXX Awards Croatia, Communication Days, IAB Discovery and good practice guidelines, it continuously works on scaling and stabilizing the digital economy.
With this acquisition, the Croatian market has become richer for numerous materials, specialized education, awards, research, analysis and network that will be exclusively available through IAB Croatia.

Find more information at www.iab-croatia.com te na Facebook i LinkedIn.