Mobile phone sales stagnated for two years. Especially the two two strongest brands, Apple a Samsung they were experiencing worse times. But the year 2024 was finally marked growth. Year-on-year growth was 4%, while 2023 was the weakest in the last 10 years.
Company Samsung maintained its market leadership in 2024 thanks to strong demand for its Galaxy S24 and A series product lines. The Galaxy S24 series was particularly well received in Western Europe and the US.
Apple took second place with an 18% share. Apple’s iPhone 16 series has been met with mixed reactions, partly due to the lack of availability of Apple Intelligence at launch.
Xiaomi grew the fastest among the top five brands in 2024, driven by portfolio realignment, premium push and aggressive expansion. OPPO ranked fourth with a year-on-year decline, but ended the year with stronger momentum. It rounded out the top five vivo.
Sale of mobile phones
| A year | Worldwide sales (million units) | Year-on-year change (%) |
|---|---|---|
| 2022 | 1 193,4 | -5 |
| 2023 | 1 128,7 | -5,4 |
| 2024 | 1 174,1 | +4 |
The top 5 remained the same as in 2023, but lost part of the share due to aggressive competition from Huawei, HONOR and Motorola, the fastest growing OEMs among all top 10 brands.
Did you buy a new mobile phone in 2024?
Source: Counterpoint
Source: www.svetandroida.cz
