On its marketplace, Mondial Tissus wants to preserve the quality of its offer
On October 15, Mondial Tissus, a French player in sales and haberdashery, announced the deployment of its own marketplace. The company’s goal is to become a strategic meeting point across Europe in the haberdashery market.
With more than 40 years of experience, the French group Mondial Tissus is embarking on a new era: the creation of its marketplace. With this new project, the brand hopes increase its annual turnover on the web by 5 to 10%. With more than a million active customer accounts, 122 stores in France and a large community on social networks, the company will be able to benefit from an ecosystem dedicated to sewing, decoration and DIY, to independent traders who wish to expand their customer base.
Building on the success of its model of selling fabrics by the meter, Mondial Tissus has expanded internationally. In fact, no less than nine European countries are already supporters of the concept and can obtain supplies thanks to extended delivery. So, the marketplace is an opportunity for independent traders to establish themselves internationally, taking advantage of the reputation of Mondial Tissus.
A growing international platform
It is with the help of Mirakl technology, a European distribution platform, that Mondial Tissus is creating this marketplace. A great opportunity for Sophie Marchessou, chief customer officer of Mirakl: “Observing a leader like Mondial Tissus adapt to new consumer expectations while consolidating its pioneering position thanks to our technology is always a source of great pride for Mirakl!”
By maintaining respect for its standards and production conditions and applying them to its marketplace, Mondial Tissus wants to preserve the quality of its offer, while offering limited range products such as Japanese fabric, wax or premium wool. . With 50,000 products available on its platform at launch, the French company aims to reach 250,000 references within two years.
Source: www.ecommercemag.fr
