Automobili Lamborghini joins Movember for the fourth consecutive year to raise awareness about men’s health, kicking off in Miami with the iconic “Bull Run.”
With innovative events, campaigns and activities, Lamborghini cars demonstrates its commitment to preventing specific men’s health problems.
A Commitment to Men’s Health
Since its founding, Automobili Lamborghini has cultivated a distinctive approach, not only to car design, but to its social responsibility. The collaboration with Movember, which began in 2021, has consolidated Lamborghini’s image as a brand aware of the health problems faced by men.
In November, the company renews its support for Movembercontributing to generating greater visibility and understanding on topics such as prostate cancer, testicular cancer, mental health and suicide prevention.
Movember, founded in London in 2003, invites men around the world to grow their mustaches in November as a symbol of support and awareness. Through this initiative, the organization has carried out more than 1,320 projects, being a global benchmark in men’s health.
Leadership Statements
Stephan Winkelmann, President and CEO of Automobili Lamborghini, underlines the importance of this alliance: “Since 2021, we have supported Movember through the participation of our dealers around the world, raising awareness among our customers. We are proud of this partnership, which allows us to highlight often overlooked topics. With our contribution, we seek to increase the visibility of Movember and allow the organization to continue supporting men’s health”.
For Winkelmann, the relationship between Lamborghini and Movember It goes beyond a campaign; is a commitment to address critical health issues that affect men, often surrounded by stigma and lack of attention in the public sphere.
The Bull Run in Miami: An Iconic Start
The “Bull Run”, one of Lamborghini’s most emblematic events, took place on November 2 in Miami and was the starting point of a month full of activities dedicated to Movember.
More than 150 Lamborghinis from seven Florida dealerships participated in the event, traveling through the city streets with mustaches painted on the hoods, a detail that captured the attention of spectators and reinforced the Movember message.
The “Bull Run” course took participants through some of Miami’s most iconic locations, ending in the famous Miami Beach.
This rally is also part of a series of similar parades and events taking place on five continents, underscoring the international dimension of Lamborghini’s commitment.
Global Initiatives in Dealers and Museums
The commitment of Lamborghini con Movember It is not limited to a single event. The Italian brand has extended the campaign globally, involving dealers and customers in different countries. One of this year’s highlights is an interactive installation at the Lamborghini Museum in Sant’Agata Bolognese, Italy.
The installation includes a “mustache path” that guides visitors to a special area where a Lamborghini with a mustache and a container full of nuts are on display.
Those who wish to participate can make a donation to Movember and try to guess the exact number of nuts. The winner will receive an Automobili Lamborghini backpack, a fun way to encourage contributions and interest in the cause.
Movember Also Comes to Video Games
In an effort to connect with younger, more tech-savvy audiences, Lamborghini has taken its Movember campaign to the digital world. Until November 14, players of Asphalt Legends Unitethe popular racing game from Gameloft, can purchase a special Movember skin for the Revuelto and Huracán STO models, both decorated with a mustache. This collaboration seeks not only to entertain, but also to increase the visibility of Movember in a space where millions of players from around the world congregate.
Lamborghini’s Innovation, Also in its Social Commitment
Lamborghini has demonstrated, year after year, that its innovative approach is not limited to the engineering and design of high-end vehicles. With your support to Movemberthe brand seeks to break barriers and give visibility to issues that affect the lives of millions of men around the world.
Movember represents an opportunity for Lamborghini to use its reputation and global reach for an essential cause.
From parades and events on multiple continents to interactive museum activities and video games, Lamborghini joins forces with Movember to inspire and educate through unique experiences.
A Month of Support, Awareness and Change
The month of November will be full of events and activities in support of Movembereach designed to raise awareness and encourage change in the perception of men’s health.
Lamborghini and its international dealers will continue to spread the message of Movember and supporting the cause in an initiative that combines a passion for speed with a genuine social commitment.
Source: geeksroom.com
