Motorola – became a trendsetter with pink mobile phones

Motorola has started a new trend in the mobile phone market with the hot pink version of the 2024 Razr Plus, which the biggest players in the industry seem to be following. Recently, manufacturers have often imitated Apple or Samsung in the choice of colors, but now Motorola’s bright pink device has become decisive. As a result, Google and Apple also came up with similarly bold shades for their latest phones, for example the Pixel 9 series and the iPhone 16 also featured a striking pink option.

Colors play a decisive role in the appearance and style of each phone model. Just as the Kinda Coral shade previously became the symbol of the Pixel 6 series, pink became an instantly recognizable feature of the Pixel 9 series. In the case of the iPhone 16, Apple also chose a really bright pink, which shows a striking difference compared to the more subtle shades that have been used so far. Samsung was not left behind either, as the pastel pink shade had already appeared in the Galaxy Z Fold 6, and even Nokia joined the line with the pink edition of the HMD Skyline series.

Although pink phones have been around before, like the Samsung Galaxy S21 or Z Flip 5 models, Motorola’s Razr series is particularly iconic in this regard. In the early 2000s, the Motorola Razr V3 was one of the hottest phones, especially the pink version made famous by Paris Hilton. This color also returned for the 2024 Razr Plus model, when Hilton again became the focus of the advertising campaign. It is a kind of homage to the old Razr, which united the worlds of technology and fashion.

Motorola marketing director Maria Jose Martin said that pink has always been closely associated with the Razr brand, and after 20 years, the striking hot pink shade is proudly back. The brand’s goal is to create an emotional connection with consumers, and the color pink fits perfectly with this aspiration. In addition, color gives users the opportunity to express their individuality. The Razr V3 was not only a fashion accessory at the time, but also represented the pinnacle of technology, thus forming a bridge between technological innovations and fashion.