Movies and series retracing the history of a brand to watch this summer

“Joy” (2015)

Jennifer Lawrence, Bradley Cooper and Robert De Niro. This is the impressive cast of Joya biopic telling the story of Joy Mangano (Jennifer Lawrence), inventor of the self-wringing “Miracle Mop” in the 1990s. Released in 2015, the film explores the transformation of this overwhelmed single mother into a successful entrepreneur, founder of the company Ingenious Design LLC, intended to market her revolutionary brooms and subsequently bought by the American teleshopping channel HSN. A film to be found on the Disney+ platform.

Source: www.e-marketing.fr