Streaming service
Netflix gains five million new customers through its advertising model and popular series. The streaming service is exceeding expectations and is planning further growth strategies.
Netflix once again presented impressive figures in the last quarter. With an increase of over five million new customers, the company significantly exceeded analysts’ expectations. Particularly noteworthy is the success of crime series, which has contributed to the growth
Essential factors of growth
Netflix has evolved its business model in recent months to meet changing market conditions. A key factor in the recent growth is the new, ad-supported subscription model. This model, which offers cheaper prices, has quickly attracted 35 percent more users than three months earlier.
Compared to traditional subscriptions, the ad-supported model offers higher revenue per user, which could lead to more stable profit growth in the long term. Another strategic step is the increased focus on live events and sports broadcasts.
In November, Netflix plans to broadcast a boxing match between YouTube star Jake Paul and former world champion Mike Tyson. Select NFL games will also be available starting in December. This expansion of the content offering is intended to increase user loyalty and address new target groups.
Benefits for users
The new advertising model offers users an alternative to classic subscriptions without having to forego the wide range of content. The introduction of live events and sports broadcasts significantly expands the entertainment spectrum and offers viewers exclusive experiences that were not previously part of the Netflix offering.
Availability
The ad-supported subscriptions are currently available in several countries. Prices vary by region, but offer an attractive option for budget-conscious users. Further information on pricing and availability can be found on the official Netflix website.
Source: www.connect.de
