People either love the ads, or they love its subscription package Netflix supported by advertisements. Why do we say this? The company revealed today that it now has over 70 million subscribers in the ad-supported program worldwide.
To realize the success of the service, note that the number was 40 million in May and 22 million in January – the growth is simply staggering. Here’s another interesting fact: in countries where the ad pack is available, more than 50% of new Netflix subscribers have chosen this subscription plan.
Netflix is also experimenting with sponsorships, for example for its next season Squid Gamewhere he partnered with multiple advertisers across the 12 countries where the platform supports ads.
In Canada, Netflix has begun operating with its own ad technology, part of a move to break away from a partnership it has with Microsoft in this area. Netflix’s in-house ad technology will be rolled out globally over the next year, it has been announced.
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Source: myphone.gr
