As we move from summer to fall, the days start to get shorter and the temperatures start to drop. This means that external activities are replaced by more internal ones, such as, for example, discovering the new added to the known streaming platforms. Netflix, in fact, is preparing to launch several new series and extra content in the coming weeks, but at the same time it is also presenting – in Japan for now – a new product: a cocktail in a can in collaboration with Suntory and the well-known Japanese brand Horoyoi.
The Horoyoi are Soju-based light alcoholic “sours” drinks. These sodas, which are usually sweet and fruity, are a popular choice in Japan and are available in the country’s respective mini markets. The word “Horoyoi” means “slightly drunk” in Japanese and refers to the low alcohol content (3%) of the drinks. The new drink, which is not just a repackaging of the existing Horoyoi, is called Horoyoi Netflix Cola Sour and is cola based.
There are two different box designs, which show popular Netflix Japan series. One box illustrates the series “Squid Game” and “Ai No Sato/Love Village,” which begin their second season this fall, while the other is decorated with illustrations for the series “The Queen of Villains” και “Talk Survivor.” According to Netflix and Suntory, the idea for this cocktail arose from their shared desire to make consumers’ leisure time more satisfying, with the light amount of alcohol being enough to relax, without causing drowsiness and preventing viewing of the rows.
Horoyoi Netflix Cola Sour is scheduled to release on November 5th.
Source: www.digitallife.gr
