Netmarble MNB, ‘Kungya Restaurants’ Kakao Mini Emoticon Release < Game < Article

Netmarble (CEO Kwon Young-sik, Kim Byung-kyu) announced that its content marketing subsidiary MNB (CEO Bae Min-ho) will release Kakao Mini emoticons for ‘Kungya Restaurants’. <말하는 야채, 쿵야들의 사회생활>On the 16th, it was announced that it had been released.

<말하는 야채, 쿵야들의 사회생활>It consists of two characters, Onion Kungya and Rice Ball Kungya, and is characterized by incorporating elements of empathy in social life in addition to emoticons that could be found as content on the Instagram channel. It was composed so that various emotions can be expressed and cheerful productions can be made possible by utilizing the Kungyas.

Kakao Mini Emoticons are a new emoticon service first released by Kakao in March. They are small emoticons that can be combined with text in a chat bubble to express a variety of messages.

To celebrate the launch of the first mini emoticon, MNB is holding a comment event on the official Instagram of ‘Kungya Restaurants’. If you leave a comment by inviting a friend and sharing the news of the launch of the Kungya Restaurants mini emoticon by the 23rd, a total of 30 people will be selected through a raffle. <말하는 야채, 쿵야들의 사회생활> We plan to give away a 7-day pass.

Meanwhile, MNB <양파쿵야의 줏대 있는 하루>, <쿵야들은 매일 바뻐>, <인생은 쿵야 레스토랑즈처럼> A total of three Kakao emoticons were released, and all three achieved the number one spot in popularity within a day of their release.

‘Kungya Restaurants’ is an IP developed by MNB and is a spin-off brand of ‘Kungya’. ‘Kungya Restaurants’, which contains the story of the Kungyas living in 2022, was introduced through Instagram and is currently recording 160,000 followers and is continuing to be very popular among the MZ generation.

MNB is a content marketing subsidiary of Netmarble that provides optimized integrated marketing communication (IMC) solutions based on trend sensing for consumers, brands, and media, and develops IP content business. Recently, it has expanded and introduced marketing consulting services that utilize gamification techniques that apply game elements to non-game services to enhance consumer satisfaction and experience.