New BOSS store opened in Belgrade
The well-known German brand BOSS, known for its supreme elegance and unmistakable style, recently presented a new face – the legendary football player and icon of the fashion world, David Beckham. In the spirit of innovation and expansion, BOSS is proud to open another store in Belgrade, in the UŠĆE shopping center.
The start of the new store was marked by a ceremonial opening, which was attended by numerous celebrities and friends of the brand. Among those present were: Svetlana Bjelan, Tihana Lazović, Zoi, Dušan Bulut, as well as the band Keni nije mrot – all dressed in recognizable BOSS pieces from the new collection. During the evening, guests enjoyed a cocktail reception and had the opportunity to take part in a quiz and win a complete BOSS outfit.
Milan Marić and Milena Radulović
In the newly opened store, you can find the latest pieces from the BOSS Menswear collection. The aesthetics of the collection are defined by luxurious fabrics and a timeless color palette. The design has retained its distinctive sophistication and is an ideal choice for individuals who love elegance. From impeccably tailored suits, which are the brand’s trademark, to contemporary casual wear that combines comfort and style.
The design of the store emphasizes boldness and a contemporary visual approach, inviting visitors to step into the BOSS world. At the entrance, a large digital screen displays the latest fashion campaigns and fashion shows, while the updated visual identity fits seamlessly into the space’s architecture. Warm materials such as wooden floors and metallic silver elements, combined with black marble and high-gloss surfaces, as well as the color palette perfectly balance the overall look, creating a pleasant and sophisticated atmosphere. Spacious seating areas and interactive digital screens offer visitors the opportunity to enjoy the BOSS brand in a relaxed and inspiring environment.
Dušan Bulut
About the BOSS and HUGO BOSS brands:
BOSS is a brand that reflects the courage and confidence of individuals who live by their own rules, with passion, style and meaning. Their collections offer a dynamic and modern design, ideal for those who proudly embrace their identity. The brand is proud of its rich heritage of tailoring, business suits, casual fashion, jeans, sporty elegance and accessories, which satisfy even the most demanding consumer needs. Licensed perfumes, glasses, watches and children’s clothes additionally complement the BOSS universe. The world of BOSS can be experienced in more than 489 stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies in the premium segment of the global clothing market. The group offers collections in 131 countries at around 7,800 points of sale and online in 73 countries via hugoboss.com. With approximately 19,000 employees worldwide, the company, based in Metzingen (Germany), generated revenue of EUR 4.2 billion in fiscal year 2023.
Source: BIZLife
Photo: Ivan Takic
Source: bizlife.rs
