This is not news, because car brands have long-standing relationships with the most prestigious film and music events, but the role gained by New Lancia Ypsilon all’Umbria Jazz Festival 2024 it still makes news. The Turin company was Mobility Partner of the famous Perugia exhibition, conceived by Carlo Pagnotta.
We are talking about one of the most important events on a global scale, in the context of jazz festivals. Here the stars, during their travels, had at their disposal a fleet of cars of the Turin brand, declined in various configurations.
A model of the New Lancia Ypsilon was also exhibited, for the entire duration of the event, in Piazza Matteotti, its beating heart. Among the most anticipated events, it is worth mentioning the concert of Nile Rodgers & CHICwhich took place on Saturday 20 July, on the main stage of the Arena Santa Giuliana. He was one of the great protagonists of the Umbria Jazz Festival 2024, now in its 51st edition. This musical event attracts a refined audience every year, lovers of beauty.
Seven New Lancia Ypsilons made available by the Turin-based manufacturer for the stars’ shuttle service through the streets of Perugia. On the occasion of the Nile Rodgers & CHIC concert, sponsored by the Italian manufacturer, the iconic American singer-songwriter, composer, producer, arranger and guitarist performed accompanied by images of the car, broadcast on big screens near the stage.
We remind you that the model range is made up of three versions: basic, dedicated to younger customers who love elegance; LX, with the richest and most complete set-up; Cassina Editiondesigned for those who want to feel at home in their car. All versions are available in electric and hybrid configurations.
Source: www.autoblog.it
