The latest TVs are announced every year during the CES tech fair in Las Vegas. And of course they all have flashy AI features, from image enhancement to Microsoft Copilot. But is that really of any use to you?
Samsung and LG, the most important TV makers, already announced their latest TVs last night during CES. The term AI flies around your head: Samsung, for example, comes with Vision AI, which combines various AI functions. It includes AI image functions such as AI upscaling of existing images to a higher resolution, AI remastering of HDR images and Adaptive Sound Pro, which automatically adjusts the sound to the acoustics of the room with AI.
Samsung has also added a new AI button to the remote control, just like we once received buttons for Netflix and Disney+. That button offers a search function, such as automatically looking up the actor or the place you are watching on TV. There will also be an automatic AI translation function, although it is not yet clear whether this will immediately be available in Dutch.
Some of Samsung’s features are powered by Copilot, for which a collaboration entered into with Microsoft. Copilot will, among other things, provide users with personalized suggestions for new things to watch.
LG does much the same
LG has also partnered with Microsoft, and will bring similar Copilot features to its new TVs. Also LG speaks of ‘streamlining’ the process of finding information based on information on the screen.
LG promises to ‘elevate the experience’ from the moment the user turns on the TV, thanks to the new AI Remote. Artificial intelligence welcomes users and offers customized viewing suggestions. Thanks to AI Voice ID, the TV knows which user is talking, so that it automatically switches between different profiles. AI Search should make searching on TV easier.
Does the AI on TVs really make sense?
AI is used across the board on the new TVs. But the question is how much it really benefits you as users. For example, the functions for improving image and sound have been included for years in the more expensive TVs from Samsung and LG, whether or not under the name AI. These functions were already very good at smoothing out any imperfections in the image and sound, which are anyway offered in increasingly higher quality.
That leaves the AI suggestions and search functions for the time being. These can be useful, although the streaming services themselves also offer such functions. Algorithms from Netflix, Disney and more already know exactly what we want to see, and those companies prefer to keep you in the app itself. That leaves you with the easy search for things you hear and see on TV. That can be useful, but secretly you can now easily arrange this with, for example, Google Lens.
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Source: www.bright.nl
