Celebrity collections for popular clothing brands are almost always successful. The same is true of cooperation
Levis’s x Justin Timberlakewhich saw the light of day this October. The joint collection is named “Fresh
Leaves” and the fact that Justin has been a fan of the brand since he was a child undoubtedly has his share in the successful design of the individual pieces. He solidified his relationship with the brand last year, when he took care of a model of a jacket for her 50th birthday and at the same time created a collection for his tour in collaboration with Levi’s.
Connection of two icons
The actor, singer and 10-time Grammy Award winner was undoubtedly the right choice for Levi’s. Not only did he wear jeans from this brand as a child, but at the same time he considers clothes to be an important part of a musician’s life. “This collaboration is basically a confirmation that children’s dreams do come true,” says and adds:
“Clothes are as important to a musician’s creative process and performance as the music itself. This collection is my attempt to share some experiences.” The whole team of designers helped Justin with the collection and they worked together both in the Eureka Innovation Lab and in the brand’s archives. The result of their efforts is thus twenty pieces that transform popular cuts, colors and shapes into a new, more modern form.
A new classic
Collection Fresh Leaves it’s based on the fact that people can’t let go of their favorite and iconic Levi’s pieces, but at the same time they want something new. At the same time, he knows that customers want quality. The limited collection therefore offers popular cuts that are crafted from premium materials. Among them we can find, for example, canvas, flannel, sash and, of course, denim in the main role. The entire series is tuned to street and relaxed stylewhich is owned by both the brand itself and Justin.
Dress up to be extraordinary
They are one of the key pieces of this line
501® Slim Taper Jeans. It belongs to the popular line of “five-shoes”, but they are different in that these are inspired by Justin Timberlake’s style. Also worthy of attention is the camouflage jacket, which boasts printing from the latest FLX digital laser technology. If you wish to have any of Justin’s pieces in your wardrobe, you can buy them from October at selected Levi’s® Stores and on Levi.com.
Photo: Levi’s
Source: www.luxurymag.cz
