NH Nonghyup Bank’s Seoul headquarters continues to launch the ‘Eat Breakfast Campaign’ to promote rice consumption < ESG Management-Social Contribution < Text of article

NH Nonghyup Bank’s Seoul headquarters (Director Jeong Hyeon-beom) launched the ‘Eat Breakfast Campaign’ targeting customers visiting 39 branches of the Gangnam division, starting with the first relay on September 9 to promote rice consumption among Korean people and establish a healthy rice consumption culture. It was announced on the 4th that it is continuously developing ‘.

This relay is distributing 100 sets of Nonghyup rice delivered from NH Nonghyup Bank’s Seoul headquarters to each office to promote consumption of Korean rice and raise awareness of the importance of breakfast.

Jeong Hyeon-beom, head of NH Nonghyup Bank’s Seoul headquarters, said, “I hope that people will gain vitality for the day through breakfast, protect their health, and re-recognize the value of rice so that more rice can be consumed in daily life.”

Nonghyup is promoting rice consumption to solve farmers’ difficulties caused by rice price instability.

Meanwhile, the Seoul headquarters is continuously expanding the promotion of rice consumption through this campaign, as well as △promoting the consumption of Korean rice, conducting a regular monthly street eating breakfast campaign, and △deploying an employee-led breakfast eating campaign.