More and more salespeople are sharing content on LinkedIn. It is the way to stay in touch with your network and start new relationships. Coming up with and creating new content every time takes a lot of time. It takes even longer if you have no inspiration. Not enough time and no inspiration is a common excuse for not posting anything. Is that your excuse too? By recycling content on LinkedIn, there is no need to come up with something new every time. In this article you can read what it is, how you can do it and what the benefits are.
What is content recycling on LinkedIn?
Content recycling is the reuse of existing content to post on LinkedIn. By doing this, you don’t have to keep coming up with something new to share on the business platform. To start immediately with a concrete example, you can use an article on your website. Divide a (new) article into small pieces and use this content in multiple messages to share on LinkedIn.
You can also incorporate the content of an article and share it into multiple videos. To be completely honest, this is something I don’t do (yet). But sharing short videos on LinkedIn provides more reach than plain texts with a matching image. With the introduction of video in the menu of the LinkedIn mobile app, we can conclude that this will be the new standard for sharing content.
Tip: When sharing videos, don’t forget subtitles. A video is shown without sound (manually click to play the video with sound) in your feed on LinkedIn. I am very happy with this myself, not everyone around me has to hear what I am looking at on my phone. If the subtitles are missing, that is an important reason for me to continue scrolling.
What are the benefits of recycling content on LinkedIn?
Hopefully it is now clear to you what recycling content is. The biggest advantage of this is that you don’t have to think of something new to post every time. Coming up with something new every week to reach customers is just not possible for me. In my role as account manager, I simply don’t always have the time and inspiration for that.
Coming up with content over and over again takes a lot of time. All that time you put into thinking up and creating content must of course yield something. The second major advantage of recycling content is that you reach more people with your existing content. The effect of this is that more people read it. A positive consequence of this is that your content will grow in the long term will rank higher in organic search results (SEO) from Google.
Please continue to provide regular updates to old articles in the future. Google’s algorithm also looks at the topicality of your content. They do this to help search engine users as best as possible in their search for answers. In addition to saving time, recycling content on LinkedIn has many more benefits.
LinkedIn Post Inspector Tool
Recycling and updating articles is the way to attract attention again and again with existing content on LinkedIn. Do you also use new images? Then there is a good chance that LinkedIn will show the old image in the preview of a link post. This almost always has to do with the cache memory, the content remains in the history for up to 7 days (often longer in my experience).
If this happens, don’t panic! You can solve this problem yourself very quickly and easily. To do this you can use the LinkedIn Post Inspector Tool to use. After updating an article and the image, you can enter the URL in this tool. Then click on the ‘inspect’ button. In almost all cases, this tool will solve the problem and show the new image in the preview on LinkedIn.
Google Search Console
If you have edited an article, you naturally want to let Google know. It often takes a few days to weeks before the search engine will pick up the changes and process them. I personally choose to notify Google about changes made to my website or in an article. To communicate this, you can use Google Search Console by pasting the URL of a new or modified article at the top of the search bar. By doing this you can have an article (re)indexed. This lets the search engine know that you have written a new article or provided updates to an article.
The big advantage of this is that Google will pick up and process the (new) modified article more quickly. By doing this proactively, your website will rise faster in Google’s organic search results (SEO). The result is more visitors to your website and therefore a greater chance of sales. Sounds good right?
Practical example of recycling content on LinkedIn
To conclude the article, a practical example should not be missed. Below is a practical example of how you can use the content of this article to post multiple times on LinkedIn.
Over several weeks you can divide this article into 4 different topics, namely:
- No inspiration to post? Recycle your content on LinkedIn
- What are the benefits of recycling content on LinkedIn
- Old image in the preview on LinkedIn? Use the LinkedIn Post Inspector tool to solve it!
- Why you should proactively use Google Search Console to rank higher in search results
Hopefully the content of this article will help you post on the business platform every week. A lack of inspiration or time should no longer be an excuse for not posting on LinkedIn every week. In any case, good luck with recycling your existing content. Do you have a question or comment after reading this article? Let me know in a comment below.
Source: www.frankwatching.com
