Norwegian and Strawberry’s joint digital benefit currency has today been launched on the Nordic market.
Spenn will make it easier to earn and use points across loyalty programs, primarily on flights and hotel stays.
Geir Karlsen and Petter Stordalen
Norwegian’s and Strawberry’s loyalty programs now use the common currency Spenn. The long-term goal is to create an advantageous currency that can be used across a number of well-known brands and partners in the Nordics. With Spenn, Norwegian Reward members will be able to pay in whole or in part for flights and hotel stays and earn Spenn when they travel.
“It is a day we have been looking forward to for a long time. Ever since we announced our partnership with Strawberry, we have wanted to challenge the established loyalty market and create a benefit currency that gives members flexibility and more and different options than those found in the market today. We believe that Spenn will provide all our and Strawberry’s members with even more and better experiences,” says Geir Karlsen, CEO of Norwegian.
Going forward, a total of 7 million members of both Norwegian and Strawberry will be able to download the new Spenn app, where you can connect your existing member accounts with Norwegian and Strawberry and earn and use Spenn on future purchases. Norwegian Reward members will gradually gain access to Spenn during the launch day.
About Spann and Norwegian Reward
Going forward, Norwegian Reward members will earn Spenn on their flights. CashPoints that have already been earned are retained and can be used with Norwegian and partners as before. Those who qualify for Norwegian Reward benefits will still retain them, but the “extra CashPoints” benefit will be changed to an “extra Spenn” benefit. It is still possible to earn CashPoints, for example by using the Bank Norwegian card and through a number of Norwegian Reward partners.
Members can use Spenn for partial payment, as was previously possible with CashPoints. Spenn, like CashPoints, can be used on all Norwegian flights where there are available seats, with no minimum amount required.
Norwegian
The Norwegian Group is a leading Nordic airline with headquarters in Fornebu outside Oslo in Norway. The company has over 8,200 employees and owns two of the leading airlines in the Nordics: Norwegian Air Shuttle and Widerøe’s Flyveselskap. Widerøe was acquired by Norwegian in 2024 with the aim of making it even easier to travel across the two airlines’ networks.
Norwegian Air Shuttle, the largest Norwegian airline with around 4,700 employees, offers an extensive route network connecting the Nordic countries with a wide selection of European destinations. By 2023, Norwegian carried over 20 million passengers and had a fleet of 87 Boeing 737-800 and 737 MAX 8 aircraft.
Widerøe’s Flyveselskap, Norway’s oldest airline, is Scandinavia’s largest regional airline. The airline has more than 3,500 employees. Widerøe mainly operates airports with short runways in rural Norway and operates several government contract routes (PSO routes) in addition to its own commercial network. By 2023, the airline had 3.3 million passengers and a fleet of 48 aircraft, including 45 Bombardier Dash 8 aircraft and three Embraer E190-E2 aircraft. Widerøe Ground Handling provides ground handling services at 41 Norwegian airports.
In the Norwegian group, sustainability is a main priority, and the group has committed to significantly reducing CO2 emissions from its activities. Among the many initiatives, the most notable is the investment in the production and use of fossil-free aviation fuel (SAF). Norwegian strives to become the sustainable choice for its passengers and actively contributes to the transformation of the aviation industry.
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Source: it-kanalen.dk
