Thanks to the innovation, creators should have the opportunity to reach more people who do not (yet) follow them. Finally, they can distribute their photo content with music in a high-traffic area of the app instead of just in the feed and on their profile. In addition, not only photos but also videos can be shared as a carousel in the Reels area.
Instagram’s tips for more reach
How can creators design their carousel posts to reach as many users as possible via the Reels tab? Instagram has some tips in store in this regard. In addition to music, the first slide of the carousel post in particular should have text to inform users directly about the content of the post. Creators should – similar to Reels – make it clear in the first few seconds what users can expect from the content.
In addition, it makes sense to integrate visually impressive images to boost engagement. Specifically, the platform recommends:
To increase the reach of your photos and carousels, you should consider featuring visually striking images that will evoke a reaction and, ultimately, engagement – try layering images via stickers to help your posts stand out.
Instead of relying on posts with individual images on Carousels, it pays off: On the one hand, users can interact with more slides and thus ensure more engagement. On the other hand, Carousels potentially gives creators multiple ranking options. If a user has seen a carousel post but not read it completely, Instagram will rank unseen slides like new content.
Source: onlinemarketing.de
