Be careful when linking your Spotify account: Instagram receives comprehensive insights
The screenshots of the information about the new feature shared by app researcher Radu Oncescu show what users allow Instagram users to do with the link. Accordingly, the Meta subsidiary can view details about your account settings on Spotify, your name, username, your followers, your public playlists and your profile picture. Instagram also recognizes the played content, saved content and playlists that you have created or listened to with this permission. Instagram can even add elements to your library if you as a user agree to the link. You can remove this access at any time. But it’s good for users to know that Instagram isn’t just looking for a connection to Spotify for the entertainment of users.
Rather, the platform wants to collect data that can in turn be used for monetization through advertising with relevant targeting principles. The connection could also be useful for Spotify. The streaming service could generate even more usage time and possibly benefit from the advertising options in the long term. There have recently been reports that Spotify and Meta are seeking a collaboration that would enable Meta Ads on Spotify and playlist promotions on Meta wearables. However, there is still no official classification for this.
Source: onlinemarketing.de
