It was an open secret for a long time that Nvidia, after successfully conquering the GPU market and becoming an unavoidable factor in the segment of hugely powerful processors operating in AI data centers, wants to make a name for itself in some form in the field of client-side CPUs. The company’s CEO, Jensen Huang, yesterday at CES made it concrete these plans: the company will launch its first processors intended for desktop PCs in collaboration with MediaTek, one of the industry’s veterans.
The first swallow of this collaboration may soon materialize through Project Digits, announced on Monday – the chip working in Nvidia’s desktop supercomputer, the GB10, consists of a Blackwell GPU and a Grace CPU with 20 processor cores.
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During the presentation to investors on Tuesday, Huang added that the cooperation holds advantages for both Nvidia and MediaTek, as the jointly developed processor will be able to be sold by MediaTek under its own brand name, which may pave the way for the company, which until now has mostly been traveling in smartphone solutions, to enter the PC segment towards.
In connection with Project Digits, the company manager explained that the $3,000 supercomputer intended primarily for developers and researchers cannot be considered a mass product for the time being, and that the manufacturer will definitely consider the GB10 and its presumably lower performance variants in the future – however, he did not share any more specific information with publicity Huang.
Nvidia has practically flirted with manufacturing and/or designing client-side processors for years. Among other things, part of the master plan was for the company to acquire ARM, but the deal announced at the beginning of the decade ultimately fell through due to competition law concerns.
According to unofficial information, Microsoft tried to convince Nvidia to get involved in the design and production of ARM-based PC processors in order to have at least one serious rival to Microsoft’s old partner in the segment of AI PCs launched in 2024 , to Qualcomm.
By the way, Project Digits runs a special edition of Linux, but according to Huang, at the same time, Nvidia is ready to form a bridge between the Linux preferred by developers and the Windows used by the vast majority of consumers. For this, the company would use Microsoft’s Windows Subsystem for Linux platform.
Source: www.hwsw.hu
