Hanmac, the premium lager brand of OB Beer (CEO Bae Ha-jun), announced on the 15th that it has released a new advertising video highlighting the unique ritual of the draft beer ‘Hanmac Extra Creamy Raw’.
This new advertisement, which will be aired on TV and online starting today, focuses on the quality and characteristics of the product rather than the model and features a sensuous emphasis on Hanmaek’s ‘Fantasy Bubble Ritual’.
The video begins with a scene where the bartender gestures to the customer to wait a moment until the draft beer bubbles up. The video ends with a vivid portrayal of the moment of enjoying a glass of the highest quality draft beer, with the message, ‘Smoother as possible with fantasy foam that rises the longer you wait.’
Starting with the release of advertising videos, Hanmac plans to sequentially introduce promotional contents for ‘Fantasy Bubble Ritual’ through collaboration with popular YouTubers and tasting events for consumers.
Hanmac also holds events for consumers using the fantasy bubble ritual. In cooperation with Hanmac sales establishments across the country, an event will be held for about two months from November to December where if you take a photo of Hanmac’s unique draft beer ritual and share it on Instagram with a designated hashtag, you will be entered into a drawing and receive prizes such as goods. . A tasting event for consumers will also be held at the Galleria Department Store Gwanggyo branch on the 18th.
OB Beer’s Hanmac brand manager said, “The abundant foam that magically fills up on its own is a unique feature of Hanmac that Hanmac, the epitome of ‘soft beer,’ proudly presents,” and added, “We will continue to promote the drinking method of enjoying the best taste of Hanmac draft beer at various consumer contact points. “He said.
Source: www.nextdaily.co.kr
