The transformation of T-Mobile and Tele2 to the new Odido brand was a large-scale operation, carried out under the strictest secrecy and completed in just three months.
This project required a complete renewal of the martech data landscape and a seamless introduction of the new brand name. In this video we speak with Stan Dorgelo, Data Lead at Springbok, and Jeffrey Ploeg, IT Business Analyst Marketing Automation at Odido, about how they tackled this transformation and what valuable lessons they learned along the way.
They explain how and why the transformation took place under strict secrecy, what challenges this entailed and how the team managed to future-proof the martech data landscape within three months. This transformation not only demonstrates the power of strategic collaboration, but also shows how a company can be completely repositioned in a short time.
Source: www.emerce.nl
