Onclusive AI: a new generation of social listening for communicators – Veille et Tribune > Agencies

Faced with the rapid evolution of digital ecosystems and the rise of social networks, how can communicators keep control of their reputation while anticipating crises? According to a LocalBuzz study in 2024, 96% of dissatisfied customers never complain directly to businesses, but prefer to use social media to express their dissatisfaction. This reality highlights the growing importance of social listening in proactively identifying consumers’ hidden frustrations. It’s no longer just about listening, but monitoring in real time to react with agility and efficiency. This raises the question of adopting the best technologies to anticipate crises and fully exploit the wealth of available data. To respond to this, a media group has developed a suitable solution: Onclusive Social.

AI challenges for communicators: how to anticipate a complex digital future?

Professionals in the communications and marketing sector find themselves at the dawn of major challenges. Current technologies are equipped with new options linked to artificial intelligence and professions are evolving very quickly in this direction. The digital future is taking shape and is undergoing full transformation in France and throughout the world; but it still remains uncertain and complex between the social networks which proliferate and the recommendation algorithms which evolve in parallel. To date, three major challenges seem to await communicators in the face of the emergence of artificial intelligence:

1. The overabundance of data to process

Nowadays, social networks record billions of pieces of data around the world. On a daily basis, Instagram has 4.5 billion likes, Facebook has 8 billion views for its videos and X (formerly Twitter) has 9,210 hashtags on average per minute for 125 million daily hashtags (source : hubspot). In this context, teams do not have the ability to rigorously track and analyze data. The use of advanced artificial intelligence such as AI SenseOnclusive Social becomes essential for monitoring each project.

In fact, it automatically filters and classifies this massive data, while associating it with performance indicators relevant to communicators. This system is based on advanced natural language processing (NLP) capabilities.

Responsiveness to adopt in the face of crises and media buzz

Crises and media buzz occur within a few hours around the world, making a rapid reaction essential. For communications teams, Anticipating becomes a real strategic issue.

AI Sentinela key module of Onclusive Social, detects weak signals in analyzing unusual spikes in mentions or variations in tone on social networks. When a potential crisis is identified, an instant alert is sent to managers by email, allowing them to intervene before the situation worsens.

Take the example of bad buzz linked to a luxury brand: from the first negative mentions of a new product, AI Sentinel alerts the teams. They can then adjust their online strategy, reassure online consumers, offer quick solutions and therefore limit the impact of the crisis by preventing it from growing.

The rise of fake news generated by AI

THE fake newspowered by artificial intelligence tools capable of creating textual and visual content in seconds, are a growing threat to brands. To deal with this, the solution integrates contextual and visual verification algorithmscrossing sources and analyzing the consistency of messages to identify questionable content.

By detecting the disinformation signals, the media group’s platform helps teams protect their online reputation and strengthen the trust of their audiences. A tool that is all the more essential in our context where the economic crisis and controversies are numerous, directly influencing the brand image.

Advanced AI technology at the heart of Onclusive Social

The company positions its artificial intelligence platform as a robust and proactive response to the new challenges posed by social networks.

Global coverage and enhanced surveillance capabilities

To deal with the overabundance of data, the platform offers 360° global monitoring. By scrutinizing more than 850 million online sourcesincluding all major social platforms such as LinkedIn, TikTok, but also blogs, forums and consumer review platforms – the platform offers unrivaled coverage.

• This scope allows its clients to benefit from a precise overview of their online reputation and to access an analysis of the emotions expressed by Internet users. The tool applies advanced algorithms of natural language processing (NLP) to detect irony, sarcasm and understand the emotions expressed in content.

Thus, the integration of AI Sense improves this understanding by analyzing not only textual content, but also visual elements, through image and logo recognition solutions, to capture essential non-textual information.

Proactive crisis detection and e-reputation management

AI Sentinel is at heart of Onclusive Social’s crisis management strategy. By detecting abnormal variations in mentions and sudden changes in tone in online conversations, AI Sentinel sends real-time alerts to communications teams.

For example, in the event of a sudden spike in negative mentions, the tool triggers a notification, allowing teams to respond quickly. Alerts can be personalized based on keywords, hashtags or critical mentions. This system provides continuous monitoring, day and night, thus guaranteeing maximum responsiveness and limiting negative impacts on reputation.

Actionable insights to adjust strategies in real time

PR and marketing teams must be able to quickly adjust their strategies based on new trends and feedback from their audiences. Onclusive Social facilitates this decision-making by providing:

• Personalized reports and dashboards: Automated, these reports are created in just a few clicks, allowing teams to focus on strategic analysis rather than repetitive tasks. By supporting teams on a daily basis, the solution limits time-consuming tasks, allowing more proactivity among teams.
• Identifying emerging trends and key influencers: the platform’s AI makes it possible to follow the evolution of conversations in online communities. Its technology allows teams to detect the most relevant influencers, with a view to choosing the most suitable person for their future online campaigns.

Strategic monitoring that transforms data into performance levers

The digital age requires communicators to go beyond passive listening to exploit data as real strategic assets. Thanks to Onclusive’s AI, companies can now transform the information collected into concrete actions and measurable results.

Precise analyzes for brand reputation

Social listening allows businesses to go beyond just passively listening to social media or simply collecting opinions on social media. With the media company’s solution in hand, brands benefit from in-depth analysis of the tone of conversations. They can thus better understand and adjust their online reputation proactively. The tool helps to quickly detect signals of discontent, but also to identify positive trendsin order to adapt messages to consumer expectations. Thanks to this approach, brands are able to strengthen the trust and loyalty of their audience, while anticipating possible crises.

What’s more, to remain competitive, brands must monitor their competitors’ strategies. The platform facilitates this monitoring thanks to capabilities of benchmarking which compare communication performance with that of the competition. The tool analyzes the campaigns, speeches and tactics adopted by other market players, thus identifying emerging trends to position itself as a leader. This competitive intelligence offers companies a strategic advantage to adjust their message and capture the attention of their target audience.

Campaign optimization and measurable ROI

In an environment where every investment must be justified, measuring the impact of campaigns becomes essential. Onclusive Social’s AI provides precise and actionable indicators to monitor the evolution of Internet users’ emotions online and adjust actions accordingly.

Customers of the solution can thus evaluate the effectiveness of their initiatives in real time and maximize the return on investment (ROI). The platform therefore offers personalized recommendationswith the aim of amplifying audience engagement after waves of positive mentions – thus optimizing the overall impact of campaigns.

Onclusive AI: a strategic lever for communicators and marketers

Onclusive Social’s AI is revolutionizing communication strategies by making it possible to create more relevant and better targeted messages. This offers communicators and marketers powerful tools to optimize their campaigns and control their reputation.

Hyper-personalization of communication strategies

Artificial intelligence allows communicators to facilitate their daily work. She creates ultra-targeted messages with the teams, adapted to the preferences of each audience. The media company makes this personalization possible thanks to focused work on:

• Optimization of communication formats. Content adapts to the channels used and audience preferences, for a more refined and targeted approach.
• Suggestions for themes and keywords. The solution recommends emerging topics and relevant queries for each project to refine the campaign strategy.

Towards a new era of reputation management

With an increasingly fragmented and dynamic media environment, proactive reputation management is becoming a strategic imperative for businesses. The solution allowsidentify risks and opportunities in real time of each campaign project and react immediately to critical events.

The platform offers a extended monitoringcovering all types of social media – from social networks to blogs including forums and consumer review platforms -, with a view to guarantee a comprehensive view of conversations around the brand. This helps clients anticipate potential crises and respond quickly and accurately to protect the company’s image – saving significant working time.