“Every day counts” and that’s why Apple never stops looking for new ideas to improve in every area, this time a report says that the company ended up adopting a new movie strategy that somewhat mirrors Netflix’s approach, prioritizing streaming releases over cinematic projects. The company aims to produce about a dozen films a year with budgets mostly under $100 million, marking a major shift from its recent foray into big-budget productions. This change comes after some of Apple’s recent high-profile films such as “Killers of the Flower Moon” και “Napoleon”, they failed to live up to box office expectations despite their large star casts and high costs.
The new strategy involves allocating most of the film’s budget to producing lower-cost films directly for the streaming service, Apple TV+. This aligns with the growing trend among streaming platforms to focus on exclusive content to attract and retain subscribers. However, Apple plans to maintain its commitment to spend $1 billion annually on movies. While most new releases will be streaming exclusives, the company will continue to aim for a few major theatrical releases each year.
These releases, like the upcoming Formula 1 racing drama “F1,” will likely be exceptions to the rule, accompanied by bigger budgets and broader marketing campaigns. They will likely have limited runs, primarily to meet the award’s eligibility requirements and conform to traditional Hollywood expectations. This strategy aligns with Apple’s recent handling of the movie “Wolfs,” which received a limited one-week release in theaters before debuting on Apple TV+.
Of course, this Netflix-inspired approach could have many implications for Apple and the film industry. For Apple, it could lead to a more sustainable film production model, allowing it to create a wider variety of content while minimizing financial risks. It could also boost the appeal of Apple TV+ by attracting more subscribers with exclusive movie releases.
For the film industry, Apple’s move could further accelerate the shift to streaming as the primary distribution platform. This may lead to more opportunities for filmmakers to create diverse and innovative content, but it could also challenge the traditional theatrical model.
We must say that with the new changes we may be led to more award-winning titles such as “CODA” or are you saying there will be a flood of inferior versions? Only time will tell. It will also be interesting to see if this strategy affects other studios and further shapes the future of film distribution.
Source: myphone.gr
