New entrant, Ouest-France has been selected by Arcom for the allocation of a DTT frequency for its general channel OFTV which will be launched in 2025.
As part of Arcom’s call for applications for the allocation of frequencies for the broadcasting of national DTT channels, OFTV was chosen as a new entrant, for one of the 15 frequencies which were being renewed for the next ten years. “OFTV will be a national and general channel, which brings together, which carries the voice of all those who work in the territories, and which speaks of the concerns of the French. With the permanent concern of pluralism”, declared François-Xavier Lefranc, chairman of the board of Ouest-France, on the occasion of this attribution. This news marks a major milestone in the group’s history and strengthens its position as an independent national media outlet.
“Real life”, far from Paris
With its television channel OFTV, Ouest-France aims to provide a unique response, in complete independence, in line with democratic values and pluralism. carried by the group and to address all French people with the aim of core target: young adults (25-49 years old). Very strategic in the PAF, the TV of the independent group intends to become the first national channel made in the region. It will be produced and broadcast from Rennes, and will shine across all metropolitan and overseas territories, including all audiences, to become a mark of trust in the service of democratic debate “, says the press release announcing its launch.
Feeding the local ecosystem
“To tell, to entertain, to share”, such is OFTV’s editorial promise, channel of reality and everyday life, which will tell “life, in real life”. OFTV will offer a wide variety of programs that will reflect a plural France, as it is truly experienced on a daily basis by all French people. Independence in the bodythe regional press group which is inspired by ethics and professional conduct in its titles, will model this requirement on the TV channel’s programme schedule. The channel will therefore be national, free, broadcast in DTT, on all digital channels, cable and satellite, at the heart of a strong digital ecosystem. “And partnerships will be established with regional media players and national content producers to provide broad coverage of the territory and keep the audiovisual sector alive,” the group concludes.
In its press release, Arcom indicates that the numbering of the channels “will be examined in the autumn before the issuance of the authorisations. A logical number will be assigned to each authorized candidate, in compliance with the principles of the law of September 30, 1986, among which is the public interest.
Source: www.e-marketing.fr
