If you are among the connoisseurs and fans of the Cartier brand, a range of watches Pasha de Cartier we don’t need to introduce you. And in case you missed this series until now, it’s time to get to know it. In September, the brand will present its new generation in conjunction with five ambassadors of famous names.
Unique design, unique artists
Pasha watches were created in 1985 and their mission was to offer something unique and distinctive for those who do not allow themselves to be bound by conventions and perceive the world in broader terms. For their new generation, which will soon see the light of day, ambassadors of a similar “stamping” were chosen. Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang are certainly not one to fit in with the crowd and have an authentic story to offer.
Pasha: a story of endless creativity
A style that is out of the ordinary – not only watches could be called that Pashabut also five artists who are now associated with her. Their creativity has no boundaries or limitations, which makes them something unique. “Since its inception in the 1980s, the Pasha watch has represented a certain symbol of success directly linked to its extrovert and strong design and graphic unconventionality. The new model is bolder than ever and resonates with the current generation of exceptional personalities. These new Pasha Ambassadors owe their success to their diversity, creativity, ability to connect, multidisciplinary talent and generosity.” says Arnaud Carrez, International Marketing and Communications Director of Cartier. It’s also easy to connect with the watch thanks to the connection with the ambassadors. You simply choose the artist that is closest to your heart. Will it be award-winning actor Rami Malek, singer-songwriter Troye Sivan, Will Smith’s famous daughter Willow, Game of Thrones star Maisie Williams or Chinese rapper and dancer Jackson Wang?
Photo: Cartier
Source: www.luxurymag.cz
