- A few weeks ago, Samsung introduced the Galaxy Ring smart ring
- The ring is currently only sold in select markets
- But here he exceeded expectations and Samsung is increasing production
Samsung ramps up production of Galaxy Ring smart ring, illustration | photo: own
At the beginning of the month, Samsung held the Galaxy Unpacked event, where it presented several interesting novelties. The first smart ring attracted the most attention Galaxy Ring, which has been speculated for several months. The ring has a number of advantages, which customers seem to appreciate as well. How states web The Electhe South Korean giant is ramping up production.
The Galaxy Ring is selling great
The Galaxy Ring is currently only available in select markets. In short, Samsung wasn’t sure what the demand for the ring would be. It looks like she’s more than great though. The Asian manufacturer originally intended to produce 400,000 units by the end of the year. Based on pre-orders, however, the strategy changes.
According to the mentioned source Samsung increases production by 150%. Due to unexpectedly high demand, the company intends to produce 600,000 more units. This is great news for Samsung. Slightly worse for the customers themselves, as the manufacturer keeps extending the delivery time of the ring. In short, the production capacities were not prepared for such a high influx.
Pre-orders exceeded expectations | photo: SamMobile
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Samsung is catching up with Oura
These are really great numbers. If Samsung were to sell out of the ring even after increasing production capacity, it would mean that it would sell one million units by the end of the year. For an idea, the biggest competitor Oura sold more than two and a half million units in 2022. In addition, Oura reached the first million sold rings only after seven years on the market.
Analysts say interest in the ring may be driven by Samsung’s pricing policy. The Galaxy Ring itself is not very cheap, it costs $399 (approx. CZK 9,500), but this is the final price. For example, the mentioned Oura has a monthly subscription, thanks to which all options are unlocked. On the other hand, after purchasing the Galaxy Ring, you don’t have to pay anything and you can use all the functions.
Source: mobilizujeme.cz
