Pet food company AnyKong participates in Expand North Star… Advance to the Supernova Challenge preliminary round |

Anykong (CEO Eunjin Ahn), a company specializing in pet food for companion animals, announced on the 11th that it will participate in EXPAND NORTH STAR 2024 (Expand North Star 2024), the world’s largest startup exhibition. Next, they will participate in the Supernova Challenge held at the exhibition to promote the competitiveness of domestic pet food companies abroad.

EXPAND NORTH STAR 2024, which starts on the 13th (Sunday) and runs until the 16th (Wednesday) in Dubai, United Arab Emirates (UAE), is a large exhibition where startups and investors from around the world gather to promote new technologies and achieve matching, and participating companies participate in various competitions. It can appeal to investors and buyers around the world through competitions, conferences, and pre-matchmaking systems. If you win various contests, you can expect benefits such as prize money, sponsor meetings, and mentoring.

AnyKong will participate in the exhibition as a standalone booth and showcase its pet AI big data and pet food products. Specifically, we plan to present a plan to build a new route in the pet industry using big data related to pet influencers, and also disclose pet food grown from seeds to discuss with local buyers and overseas investors.

AnyKong will also participate in the challenge as a preliminary finalist for the Supernova Challenge, one of the important events of this exhibition. The Supernova Challenge is an important platform for startups to inform global investors and a competition that is gaining high recognition within the industry.

After fierce competition among 12 startups in Korea, 5 startups won tickets to advance to the preliminary round, and AnyKong will also be included and participate as a representative of Korea in the semifinal competition at 11 a.m. on the 14th, local time. If you pass the semifinals, you will advance to the main finals and hold the finals on the 16th, proving your global technological competitiveness once more.

AnyKong is a pet food company that develops and manufactures healthy snacks for pets, and is also well-known as the operator of a nutritional pet bakery developed by a university professor. The raw materials used are those raised by farmers in Uiseong-gun, Gyeongsangbuk-do, and the focus is on making healthy snacks while minimizing the use of meat without adding additives. 10% of the profits are donated to the underprivileged.

An official from AnyKong said, “As we have grown by specializing in pet food, we expect that we will appeal positively to many overseas companies through this exhibition. “We will do our best to achieve good results in the Supernova Challenge.”