Don’t let Polestar’s naming strategy confuse you. The names that the brand gives its models do not indicate their placement in the hierarchy, but the order in which the models were introduced. For example, the Polestar 4 is not larger or more expensive than the 3 and the now announced Polestar 7 will not be the brand’s top model. On the contrary even. The Polestar 7 will be the brand’s entry-level model. Polestar announces the arrival of the Polestar 7, a car it describes as a compact electric premium SUV. Polestar has not yet provided any more information, except that it has the ambition to produce the car in Europe. That of course saves some import duties. The Polestar 7 may become a sister model to the Volvo EX30 and therefore also to the Zeekr X, Lynk & Co 02 and Smart #1. Polestar also wants to use one platform architecture for all its models from the introduction of the 7. All new Polestars that appear from 2027 will therefore probably be on a variant of the SEA platform. The Polestar 4 and the already announced Polestar 5 and 6 will soon also use SEA hardware. The Polestar 3 relies on SPA2 technology, the Polestar 2 is enthroned on the CMA platform. Speaking of the Polestar 5: it will be launched in the second half of this year. Polestar has set itself the goal of selling 30 to 35 percent more cars annually through 2027 than in the previous year. A big ambition. The brand also wants to expand the number of sales locations in Europe from 70 to 130. Pictured: a piece of Polestar 4.
Source: www.autoweek.nl
