Wu Liang Ye organized the event “Baijiu of Harmony : From China to Thailand” to welcome Wu Liang Ye to Thailand. “Pong Nawat” led the team to congratulate.
WULIANGYE, a famous beverage brand from China. Organize an exclusive party under the concept of “Baijiu of Harmony : From China to Thailand”, presenting the charming Baijiu culture and telling the story of the relationship between Thai and Chinese cultures. To welcome Wu Liang Ye’s trip to Thailand.
Wu Liang Ye was a fragrant baijiu drink. that was cultivated from Yi Bin City in Sichuan Province, southwest China It has been named by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Food and Agriculture Organization of the United Nations (FAO) as the “Best Production Area” thanks to its unique natural environment. and unique Made from 5 types of grains: rice, sorghum, glutinous rice, wheat and corn, using traditional fermentation and distillation skills and techniques that have been used for more than 700 years.
The event consists of activities A spectacular light and sound show that tells the story of Thai-Chinese culture. Through actors and music Another highlight of the event is the auction of the special edition 1975 WULIANGYE, with proceeds from the auction going to charitable organizations.
With famous actors who have worked in China, Pong – Nawat Kulrattanarak, came to create color and congratulate Wu Liang Ye on the occasion of its launch in Thailand. Along with new generation actors such as Todd Panaphong Khaisaeng, Kawinpat Thanahiransin along with over 100 influencers
“Wu Liang Ye” has played an important role in promoting Chinese culture and Bai Jiu. and expand the international market through strategies to spread a celebration culture that represents gatherings for unity. Along with seamless integration with the culture of each country. Through important activities around the world, such as participating in international exhibitions as a leading brand Participating in the APEC CEO Summit and New Year celebrations in Times Square, New York, Wuliangye also organized the “Harmony Global Tour” activity to share the brand’s culture and story across many countries in Europe. Oceania, South America and Asia
In terms of strengthening international cooperation Wuliangye signed a cooperation agreement. strategic partnership with CAMPARI Group and held a signing ceremony with the Michelin Guide in Paris in September 2024, aiming to connect Eastern and Western markets. One interesting collaboration is the development of the special cocktail “Wugroni,” which uses baijiu instead of gin in the Negroni recipe. The cocktail is being promoted in international markets, including at more than 700 bars during Negroni Week 2024. Wuliangye has also launched Wuliangye Dining hotels in Tokyo, Hong Kong and Dusseldorf. It focuses on presenting Sichuan and Bai Jiu food. To promote traditional Chinese food culture to the world
In Thailand, Wuliangye uses cultural connections. Emphasis is placed on Baijiu as a cultural bridge between Thailand and China. It reflects shared values such as respect, unity and craftsmanship in manufacturing. Including introducing Thai consumers to its long history. unique taste and variety in drinking baijiu which is expected to create a new experience for Thai consumers
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Source: www.innnews.co.th
