At the end of summer, Transfăgărășanul, one of the most spectacular mountain roads in the world, turned into an outdoor “catwalk”, on which more than 110 Porsche cars paraded in a memorable parade. The mountain road hosted the Transfăgărășan Getaway, an anniversary tour organized for Porsche Club members from across the region, which marked a whole series of reasons for celebration.
The event, carried out in collaboration with the Syndicate agency, the long-term partner of Porsche Romania, was thought of as a tribute to the Transfagărașan, which this year celebrated 50 years of existence. And since 2024 also marks 50 years of turbo technology, what other occasion would have been more appropriate for an exclusive sneak preview of the newest 911 – the Carrera 4 GTS?
The reveal of the new Porsche 911 was the highlight of the event, giving Romanian fans the opportunity to admire this iconic model for the first time. At the same time, on this occasion, the “Tribute to Transfăgărășan” project was revealed: a special optional package, configured in collaboration with Porsche Exclusive Manufaktur specialists and limited to a maximum of 10 units, dedicated exclusively to the Porsche community in Romania and celebrating the famous mountain road.
The launch of the first 911 model with a super-light hybrid engine in the country also coincided with the 15th anniversary of the founding of Porsche Club Romania. Thus, club members from 10 countries came together to celebrate with the international Porsche community, putting on a real visual spectacle on the road that was closed especially for the occasion.
„We were honored to host the local premiere of the new 911 GTS in the presence of over 200 guests – members of the community, representatives of Porsche top management and the automotive press. The double anniversary character, by overlapping with the celebration of 50 years of Transfăgărășan, amplified the impact of this launch event, which the Syndicate translated in a truly remarkable way“, he states Adrian PascuPorsche Romania Importer Executive Director.
„This year’s edition of Transfăgărășan Getaway recorded a record participation on the occasion of the 15th anniversary of Porsche Club Romania. This was the perfect setting to also offer a sneak peek of the new 911 Carrera 4 GTS. In the spirit of our collaboration, we can say that successful events have already become a tradition, confirmed also by the feedback received from the participants“, he adds Loredana MateiMarketing, CRM & PR Manager Importer Porsche Romania.
„The Porsche 911 is a defining model and certainly deserved a high-profile launch. So we approached this concept literally, even more so since the event coincided with the anniversary of Transfăgărășan. Basically, two symbols were celebrated and I am glad that, on this occasion too, our team delivered up to expectations”, Lucia BobiAccount Director the Syndicate.
The event on Transfăgărășan proved, once again, that Porsche is not only a symbol of performance and innovation, but also of the spirit of adventure and passion for driving.
Credits:
Porsche Team:
Loredana Matei – Marketing, CRM & PR Manager Importer Porsche Romania
Adrian Pascu – Porsche Romania Importer Executive Director
Alexandru Goagea – Business Development Manager Importer Porsche Romania
The Syndicate Team:
Valentin Vernea – Client Service Director
Lucia Bobi – Account Director
Roxana Lupu – Account Executive
Mihai Secuianu – Content Storytelling Alchemist
Florin Olingheru – Creative Director
Andrei Olingheru – Senior Art Director
Sabina Florescu – Art Director
Lavinia Dădârlat – Senior Copywriter
Adrian Săvescu – DTP
Source: www.iqads.ro
