German luxury car maker Porsche reports disappointing figures as weak demand in China and the revamp of several popular models hit sales.
Total deliveries in the first nine months of this year amounted to 226,026 vehicles worldwide, which is a drop of 7%.
Sales in the vital Chinese market fell by 29% in the first nine months of this year, which is a consequence of the difficult economic picture in China.
Porsche also sold 5% fewer vehicles in North America as customs delays hampered deliveries.
One bright spot was home market Germany, where shipments rose 8% in the first three quarters.
Elsewhere, sales rose 1% in the rest of Europe and 3% in overseas markets, a broad category that includes Africa, Latin America, Australia, Japan and Korea.
The electric Taycan fell by a whopping 50 percent globally, with just 14,042 units sold between January and September.
The Panamera fell 20 percent, recording 21,506 sales. The Macan, one of the company’s best-selling vehicles, also saw a 20 percent drop with 55,000 units sold.
The Cayenne remains the company’s best-selling vehicle by a wide margin; sales are up 21 percent with 77,686 sold so far this year. Sales of the 911 also increased by 2 percent, to 39,744 deliveries. The 718 Boxster and Cayman recorded 18,048 sales, an increase of 10 percent compared to the same period last year.
The drop in sales was somewhat expected as the company renews its fleet, with updated versions of the Taycan electric sports car, the Panamera, Cayenne and Macan models and the classic 911.
Transitions between different model series are said to be complex, leading to sales gaps in certain markets.
Overall, however, sales director Detlev von Platen said customer demand remains strong, with good feedback on the new models.
“With increasing product availability, we are optimistic about the final part of 2024,” von Platen said.
Author: Seebiz.eu / Motor1.com
Photo: Arhiva Autoblog.rs / Porsche
Source: autoblog.rs
