“Our product strategy is set to enable us to deliver more than 80 percent of our vehicles fully electric by 2030, based on demand of customers and the development of electromobility”.
With these words Porsche illustrated its industrial plan and how it could be revised in light of the results. “The Transition to electric cars is taking longer than we thought five years ago,” adds the German company, which joins other manufacturers that have recently described their past electric plans as “ambitious.”
Double strategy
The electric Porsche sales are going at different rates in the main markets: good numbers in China, low in Europe and discontinuous in the United States. A factor that has therefore led Cavallina to opt for greater product flexibility. In order to satisfy market demands.
Translated this means that if the next electric models have not been deleted from the program, the thermal versions could have a longer life than planned. No U-turn for the Macan, therefore, available in a purely electric version in Europe, nor for the next generation of the 718 family. The next Boxster and Cayman will not have internal combustion engines.