Porsche may not be in trouble like some other car manufacturers, but they are not doing ideal right now. A company that built its reputation on sports cars has flourished by expanding into SUVs and luxury sedans. Over the past 15 years, Porsche has successfully entered new segments and introduced new models and engines that were unimaginable a few decades ago.
Their global sales increased by as much as 300 percent between 2009 and 2023.
Big sales and profits allowed Porsche to get serious about the electric car business. The Porsche Taycan is one of the best-selling luxury electric cars today and a good example of how electrification does not have to harm the image of a sports car brand. However, new problems are emerging now, he says Jutarnji.hr.
Last year, Porsche set a new annual sales record with 320,200 cars sold worldwide after 16 consecutive years of growth (except during the 2020 COVID pandemic). That streak appears to be coming to an end. The data shows that global deliveries between January and September totaled 226,000 cars, a decrease of almost 7 percent compared to the same period in 2023.
According to Porsche’s report, the main reason for the decline is lower demand in China, which fell by 29 percent. In terms of models, the Porsche Taycan is suffering a sharp decline in sales due to declining customer interest in electric vehicles in Europe and the US. The Taycan also faces increasing competition in China, by far the world’s largest market for electric cars.
Another problem for Porsche is the Macan. With the arrival of the second generation, which is offered only as an electric car, Porsche’s bestseller cannot repeat the results of its predecessor. Porsche has already eliminated the first-generation Macan from some key markets to focus exclusively on the new model. The petrol Macan is no longer offered in Germany, France, the Netherlands, Spain and Austria.
The new Macan costs on average 22 percent more than the previous generation.
The increase is mainly due to the change in the powertrain, from SUS to electric. The situation is exacerbated by the growing negative sentiment towards electric vehicles in Europe. In short, the numbers show that Porsche is no longer growing mainly due to its electric models and weaker demand for them.
It remains to be seen whether all this will be reflected in earnings. Namely, recent years have shown us that lower sales generally do not mean lower earnings, and the reason for this is the large increase in prices and profit margins of car manufacturers. Selling less and selling more has proven to be a winning combination for many manufacturers, especially when it comes to electric cars.
Source: Jutarnji.hr / Motor1.com
Photo: Arhiva Autoblog.rs / Porsche
Source: autoblog.rs
