Porsche has outlined its product strategy to achieve the goal of having over 80% of its vehicles fully electric by 2030taking into account customer demand and the development of electromobility. However, the German carmaker acknowledged that “the transition to electric cars is taking longer than we thought five years ago”. This statement reflects a revision of the initial plans for electric, which many manufacturers have recently called “ambitious”.
Flexible strategy for global markets
Porsche electric vehicle sales show different trends in the various major markets. China records good numbers, while in Europa and in the United States the results are less exciting. This prompted Porsche to implement a more flexible product strategy to better adapt to market needs. This means that, although new electric models are still planned, versions with internal combustion engines could remain on the market longer than expected.
For example, the Porsche 911 will be available exclusively in electric version in Europe, as will the next generation of the 718 family, which will include only electric versions of the Boxster e Cayman. The Cayenneinstead, will present a new electric generation expected for 2025, but will also maintain the internal combustion version, recently updated.
Evolution of existing models
The Panamera could become Porsche’s electric flagship, positioning itself above the Taycan. However, it will continue to be available with petrol engines, probably in plug-in hybrid version. The Porsche 911iconic for its design and performance, could introduce a new hybrid powertrain across the range with the next generation. However, a fully electric version of the 911 is not planned in the short term and will still require many years of development.
Porsche, focus on hybridization
Porsche is therefore adopting a dual strategy, maintaining a balance between the introduction of new electric models and the upgrade of internal combustion engines with hybrid technologies. This approach allows it to respond flexibly to the different needs of global markets and to adapt to the longest transition times to electric compared to initial forecasts.
Source: www.autoblog.it
