Prada presents eclectic ‘superhero’ collection during Milan Fashion Week

Prada presents an eclectic “superhero” collection for Milan Fashion Week, with lots of S&M steel rings and mirrored metals. Ribbed leggings and bodysuits add a cozy, grungy touch.

The spring/summer 2025 women’s runway show comes as Prada is an outlier in the luxury industry, posting strong growth in the first half of the year as rivals see sales decline.

The collection is a fashion trip with a nod to the grunge looks of the 90s, supplemented with sadomasochistic paraphernalia, a rainbow of colored leggings and futuristic looks from the 60s by French designer André Courrèges.

“Prada represents a diversity of styles and influences. Elements from different eras coexist and challenge chronological theories,” the brand said in the show notes, with “the idea of ​​the superhero” as “the centrality of the individual.”

Behind the scenes, the designers discuss their vision, which includes exploring references to Prada’s past and mixing “the past, the present, the cool, the sexy and the serious.”

There are leather belts with thick steel rings holding up low-slung pleated skirts, paired with barely-there bandeau tops. A black dress with steel hardware clinks as the model walks down the runway.

An oversized black sweater dress is adorned with long beige fringes and striking stripes, while a black sheer dress with exaggerated pleated sleeves tops a green bodysuit, worn with black pumps.

One of the most daring looks is a lightweight black dress covered in feathers, paired with a neon orange anorak. Prada shows its refined side with a buttercup coat dress and a simple black dress inspired by the 60s.

The 60s make a bold appearance again with bright metallic dresses. A space-age look falls to mid-shin, paired with a canary yellow windbreaker and an oversized straw visor without a top.

Prada remains a cult brand, ranking third in Lyst’s ‘hottest brands’ index, behind Miu Miu and Loewe.

In July, Prada reports a 17 percent increase in sales in the first half of the year. Miu Miu’s growth is boosting Prada’s sales growth, making it an outlier among luxury rivals.

“The strength of Prada is that it remains true to its DNA, which leads to a true cult,” says Antonio Bandini Conti, designer and coordinator of haute couture at the European Institute of Design in Milan.

Miuccia Prada, creative director since 1978, deconstructs the wardrobe of the bourgeois woman, introducing disruptive elements while maintaining refined taste.

“By sticking to its course, the brand has built a distinctive identity and loyal customers,” said Conti.

CEO Andrea Guerra tells investors that the difficult macroeconomic context requires the brand to be flexible and precise in its product offering and communications.