Visitors to the Lineapelle fair in Milan are among the first to get to know the collection for Spring and Summer 2020. Its flagship is the environmentally friendly color Red Velvet.
Preciosa, front world manufacturer and supplier of Czech crystal and jewelry stonespresented his latest collection in Milan. Collection tone with name Red Redefined
indicates crystal in the color Red Velvetthe first ever
red color without cadmium.
Red Redefined narrates
It is the story of Eve and Adam and the moment when the first woman tastes the apple of knowledge. With it, she comes to the realization that the nature that surrounds her must be treated as considerately as possible. Knowledge, which is the focus of the campaign, is both a fashion inspiration and a driving force for change. And just as knowledge was essential to the creation of the unique color Red Velvet, it is also key to changing the behavior of Preciosa and the entire fashion industry in the pursuit of reducing pressure on the environment.
Joining discussion the most sustainable ways possiblewhich
will be environmentally friendlyresonates with the fashion environment more and more. With the start of the Spring/Summer 2020 season, this theme will already be quite obvious in a number of collections and will become an even stronger trend. Quality becomes more important than quantity.
“We believe that only sustainability is the right path for the fashion industry and it is the path that we have embarked on,” he says
Jan Štiller, director of business development and marketing of Preciosy Components. “The introduction of Red Velvet is a confirmation that Preciosa wants to belong to the company of considerate companies. At the same time, we are declaring with this campaign that we will continue to take steps that will further support the trend of the lowest possible ecological demands.‟
At the Lineapelle fair
The new Red Redefined collection was presented to the world for the first time at the Lineapelle fair in Milan at the end of February 2019. In addition to the unique Red Velvet, she also brought other news for crystal and gemstones. They are three new colors cubic zirconiaadditionally applied in a completely new way ensuring even greater color stability.
The author of the photos for the campaign is world-famous photographer Hana Knížováthe face of the campaign and the embodiment of the biblical Eve, is successful model Dorota Kullováthe Red Redefined fashion collection using all crystal novelties from the collection was created by young designer Lukáš Krnáč. O unique
glasses decorated with cubic zirconia a nanogems se postarala
Czech Grand Designer Nastassia Aleinikava.
Photo source: Preciosa
Source: www.luxurymag.cz
