product sales are starting again

As every year, Fevad presents the e-commerce results for the first half of the year on the occasion of the opening of Paris Retail Week. At this time, Online sales (products and services) increased by 8.4% and reached 42.7 billion euros in turnover. According to Marc Lolivier, president of the federation, these results reflect a period of return to normal, after the stabilization and decline linked to the health crisis.

Transactions are increasing

On the product sales side, the normalization of inflation is being felt. It is experiencing a growth of 5%, with a number of orders increasing again. The federation counts 625 million transactions in the quarter, an increase of 9.3% (+8% compared to 2019). “This alignment of turnover growth and order growth signifies the return of a healthier situation”comments Marc Lolivier.

This normalization is also felt in the average basket, down for the first time since 2022 (-1%). This drop, combined with the increase in orders and the growth in turnover, demonstrates a drop in prices, which is essential for the resumption of non-essential purchases by French consumers.

Excluding food, BtoC product sales are back to zero, mainly thanks to the beauty (+8%) and leisure sectors and with fashion (-1%) and technical products (-1%) recovering.

Stabilization for services

Sales of services, however, do not experience the same dynamics. Indeed, These are driven by prices and not volume. This is why the travel sector, which has boomed for two years, is in a landing period with 0% growth, a direct consequence of the drop in inflation which was driving its turnover. Overall, sales of services are maintaining their pace with a turnover up 10.5%.

For their part, BtoB web sales are experiencing a decline of 0.8%. A lull “normal” For Marc Lolivier, election periods are a blockage for public procurement. He nevertheless observes a “e-commerce more sensitive to the economic situation.”