Introduced last year, with a premium price, Apple’s Vision Pros may not be achieving the expected success. In fact, eight months ago on the market, the Cupertino giant would have decided to suspend its production.
Apple's Vision Pro was presented as a gadget for the irreverent, promising to be the gateway to a new era of computing. Despite being technologically impressive, there were those who did not surrender to a device that still has so much room for growth.
In fact, in February, well-known Mark Gurman revealed that some members of Apple's Vision Products Group thought glasses would be far from perfect and that it could take up to four generations to reach their "ideal shape."
On the market since January, the The Information reports that production of Apple's Vision Pro will be suspended in November, due to "weak demand", with some suppliers having "already stopped manufacturing components at the beginning of summer".
Although it may seem like a less than positive scenario for the company and the future of its glasses, the information comes a few days after Tim Cook, Apple's executive director, gave a interviewwhere he clarified that "at $3500, it is not a product for the mass market" - implying that the "weak demand" was, in some way, expected.
Right now, it's a product for early adopters. For people who want to have tomorrow's technology today; That's what he's made for. Fortunately, there are enough people who are in this field that it's exciting.
According to the latest news, the cheapest Apple Vision Pros were scheduled for 2025, and the Vision Pro 2 would arrive in 2026.
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Source: pplware.sapo.pt
