How do you put soul into the community? By facts! Profi demonstrates its firm commitment to supporting small local producers in Romania, through the innovative platform Via Profifor which he recently received three new important awards. Via Profi he won Biz PR Award 2024 for supporting small local producers by launching the communication campaign “Wipe the tradition off the dust”, The award for “Excellence in the sustainable development of the local economy” granted within ESG SUMMIT and recognition Gold in Community Index 2024to raise awareness.
Platform Via-Profi.rolaunched by Profi just a year ago, has achieved the most important recognition for the development of communities in Romania. Recognition Gold in the Community Index® 2024to increase the level of awareness, came after a complex analysis that includes a set of 43 indicators aligned to the most important international standards in the field of investments in communities.
The award for “Excellence in the sustainable development of the local economy”, offered at ESG SUMMIT from Bucharest, marks Profi’s efforts to build a sustainable future through Via Profi, but also through the other programs with an ever-expanding national footprint, such as, for example, “The Shelf with Local Goodies”.
The most recent award, Biz PR Award 2024 for the support of small local producers, was obtained as a result of the launch of the communication campaign “We erase the tradition of dust”, carried out together with the agency Goldfish Project. Building a bridge between the new generations and the keepers of traditional Romanian values, references with which all Romanians can identify, regardless of age or existing connections with the Romanian village, Via Profi dusts off tradition, raising the image of local products and traditional Romanian dishes to their taste level. This mission was promoted to the general public with the help of an integrated communication that also included a TV spotwith the objective of highlighting authentic Romanian values in a language that all generations can identify with and adhere to.
The awards of the last weeks come in addition to those received in the spring for Via Profi: Community Hero in the Biz Sustainability Awards and first place for Community Supportthe gala Romanian CSR Awards.
via-profi.ro is the platform that allows the search and direct contact of artisan producers of local goodies, grouped by domains and counties. If in less than six months after its launch, Via Profi had over 200 local producers from 11 counties, today, there are over 550 such small producers who invite you to a journey of good taste throughout Romania.
“Through Via Profi, we bring local producers to the fore and give them the visibility they deserve, while contributing to the development of the local economy. We are honored by these awards and dedicated to continue the initiatives that inspire Romanians to rediscover the authentic tastes of the country. We are happy to see that Profi’s efforts to support small local producers and to preserve and pass on all that is best in Romania are appreciated”, he declares Calin CostinașDirector General adjunct Profi.
Accessible for free, via-profi.ro allows a generous culinary exploration of good taste Romania. Recently, a video blog where stories of small local producers are brought together that can inspire and encourage others to start on this path, to gain confidence in such small businesses.
The Via Profi platform is a living one, constantly replenished with new producers, suggested by visitors, discovered by the Profi teams or who register themselves using the contact form. From authentic fresh produce to gourmet delights, the products on Via Profi allow a different exploration of the country’s cultural wealth and become a real support for local communities. Moreover, local entrepreneurs looking for expert advice can find it through the Via Profi blog, where stories from Romania are also presented to the good taste.
“Profi’s social responsibility programs cover a wide area because we want to build a better Romania together through our actions. Therefore, the recognition of our dedication is a validation of the daily efforts to build a brighter future for each of us. Via Profi is our insurance policy for a sustainable future, one in which everyone puts their soul and together we put our soul into Romania. We put our soul into the community, and Via Profi is the community we are all happy to be a part of”, he declares Gabriela Sîrbuthe sustainability director of the retail network and the coordinator of this program.
By recognition received, Via Profi becomes a successful model in supporting local producers and actively contributes to the preservation of Romanian culinary values and traditions. The platform continues to be a meeting space between local producers and consumers looking for authentic Romanian products, thus contributing to strengthening the national economy and creating a sustainable market.
With over 28,000 employees in over 1,750 own and partner stores in more than 870 urban and rural locations, Profi is the largest private employer in Romania. PROFI SUPER, PROFI GO and PROFI LOCO, the store formats of the network, open a range of 5,000 products appreciated by the more than 1.6 million customers who shop here every day. More than 94% of these products come from partners in Romania. The network’s turnover of 13 billion lei in 2023 places the company in third place in the Romanian retail sector.
Source: www.iqads.ro
