On Friday 30 August, the Dutch family business Profuomo opened its new brand store in Laren. In 2007, the first brand store was opened on the PC Hoofdstraat in Amsterdam. The opening of the brand store brings the total to 8: Rotterdam, Amsterdam, The Hague, Den Bosch, Maastricht, Antwerp, Bataviastad and Laren.
Why open another brand store?
Profuomo is currently experiencing a strong growth phase as a company, in which the store and brand formula proves their success. The company strongly believes in an omni-channel strategy, in which its own physical retail forms an important part, in addition to wholesale and online sales. Ultimately, the consumer chooses where he wants to shop, and the different sales channels reinforce each other. Profuomo strives to make their brand available to consumers through various channels, as can be seen recently in the new collaborations with Van Dijk and Roetgerink.
Why a brand store in ‘t Gooi?
Profuomo currently has a low representation in ‘t Gooi with their own brand stores and wholesale, while the customer is also located in that area. Laren already offers a very good range of fashion retailers that reinforce each other. Combine that with the excellent local opportunities for wine & dine and it becomes a place for a complete customer experience: shopping and fun.
Profuomo Timeless Comfort
Profuomo Timeless Comfort characterizes the philosophy of the brand and is central to the collections that are made: high-quality, comfortable clothing that perfectly matches today’s hybrid lifestyle. Profuomo has long focused its collections on the customer who appreciates luxury, without the need to explicitly show this. This customer chooses quality over trend-sensitive fashion with recognizable logos and colors. There is a further development towards Quiet Luxury, and the Profuomo collection fits in perfectly with that.
Source: fashionunited.nl
