More than 850 speakers and 200 hours of programming – DMEXCO 2024 shows what’s moving the industry and focuses on the creative use of AI under the motto “Prompting the Future”. For those staying at home, the Digital Bash livestream provides lectures, interviews and insider tips directly from the event.
It’s that time again: DMEXCO will take place in Cologne on September 18 and 19, 2024, and this year, under the motto “Prompting the Future,” it is calling for the creative use of new technologies. The focus is once again on artificial intelligence. Verena GründelBrand and Communications Director and host of DMEXCO, classifies this year’s motto:
Under the motto ‘Prompting the Future’ we will show how visitors can recognize and use the opportunities and possibilities of artificial intelligence and integrate them into their business model. AI will run through DMEXCO like a base layer.
Visitors can look forward to 850 speakers on 14 stages, over 200 hours of programming and around 650 exhibitors and partners. The program is intended to highlight the latest trends and innovations in the digital and marketing industry and includes lectures by top speakers such as Krishan BhatiaVP of Global Video Advertising bei Amazon, Susanne Franz CMO of Volkswagen, Bert HabetsGroup CEO of ProSiebenSat.1 Media SE, Lauren Wetzel CEO of InfoSum and James Murray Global Product Marketing Lead, Generative AI bei Microsoft.
AI innovation and new summits in focus
In addition to AI, other focal points of this year’s DMEXCO will be retail media, sustainable media, digital out of home, connected TV, e-commerce, adtech, audio, programmatic, social media and influencer marketing. Visitors can expect highlights such as the DMEXCO Opening Keynote from Google’s Brendon Krahamwhich highlights the latest AI innovations in the areas of creation, search and measurability, as well as a master class from the Federal Association of Digital Economy eV with Kai Ebert from SYZYGY AG and Lea Horn from Arvato Systems, Bertelsmann on ways to expose deepfakes.
Also on stage will be Jennifer Treiber-RuckenbrodCMO of BMW Germany, Dr. Michael DiederichDeputy Vice Chairman at FC Bayern Munich, Martin BardelebenManaging Director at Pinterest, Bestselling Author Tara Wittwer as well as numerous other experts.
In addition, several exciting formats are celebrating their premiere this year – including the DMEXCO CMO Summit on the Center Stage and the Creativity Summit on the Agencies Stage. On September 19, visitors can look forward to discussions on the future of the creator economy on the Experience Stage and the Corporate Influencer Summit on the Collective Stage.
What the industry expects from DMEXCO 2024
Another issue that is currently keeping the industry very busy is Google’s turnaround on third-party cookies. Daniel VolozCountry Manager DACH at RTB House, is looking forward to the discussions on the development at DMEXCO:
DMEXCO 2024 is just around the corner and third-party cookies are still here – and will probably stay that way in the long term. According to Google, the decision should now be left to the users whether or not to allow these cookies. However, this does not mean a return to the status quo or a halt to the further development of the Privacy Sandbox. With a focus on the diverse possibilities and opportunities of digital technologies, the Privacy Sandbox will certainly be one of the predominant topics in Cologne after Google’s announcement. We are excited to see what conversations and discussions will be held at DMEXCO this year on the subject of Google and privacy and are sure that a lot of it will again revolve around the topic of AI.
Also Michael FuhrmannRVP DACH and CEE at DoubleVerify, sees AI as a central theme of this year’s DMEXCO – and also emphasizes the challenges that the use of artificial intelligence brings for the industry:
We at DoubleVerify are looking forward to this year’s DMEXCO under the motto “Prompting the Future” with great interest. The use of disruptive technologies, especially artificial intelligence, opens up numerous opportunities for the industry, such as in the optimization of advertising campaigns, but also leads to new challenges. The mass creation of AI-generated content can negatively affect media quality and performance.
AI will become a key factor in the development of new advertising solutions and in the programmatic sector, believes Robert HerrmannChief Revenue Officer (CRO) bei Traffective/FLAP.ONE:
The comprehensive integration of artificial intelligence in programmatic advertising is a key point on the agenda for 2025. Companies should invest in technology and expertise, understand and be able to use AI models to create personalized and data-driven campaigns. At the same time, the pressure to develop data protection-compliant solutions is growing, especially in view of stricter data protection laws such as the GDPR and the Schrems II ruling. Even though Google has postponed the abolition of third-party cookies, the development of alternative targeting methods, such as contextual targeting and AI-based solutions, remains crucial for future success in the advertising market.
Adam SmartDirector of Product Gaming at AppsFlyer, hopes that the event will learn lessons from the recent Gamescom when it comes to gaming:
The convergence of gaming platforms, the central role of performance marketing and the differentiated user behavior in mobile, PC and console gaming should have a significant impact on digital marketing in the gaming industry (…) As more and more brands become active in gaming environments such as Roblox, the trend towards omnichannel marketing will continue to gain momentum. If dmexco takes up these insights, it can better respond to the changing requirements of marketing and consolidate its position as a pioneer of digital innovations.
Don’t miss: Digital Bash live from DMEXCO
You won’t be there this year, but still don’t want to miss out on valuable content on the topic of AI directly from DMEXCO? Then you now have the chance to register for the Digital Bash livestream free of charge. Together with t3n Magazine we will welcome numerous experts to our stand and provide you with a total of ten hours of content from 21 speakers in 17 exciting presentations on both days. You shouldn’t miss this!
In addition to inspiring talks and interviews, you can expect discussions, tours, surveys, a quiz and various entertaining activities. Register now and bring the DMEXCO feeling to your home or office! Are you at DMEXCO? Then we look forward to your visit to our stand.
And here’s a little tip for everyone who will be there and still needs a visual.
The OnlineMarketing.de editorial team writes articles on topics from the entire digital advertising industry and provides current news and tips as well as comprehensive updates. Under this account you will find articles that inform about events by and with OnlineMarketing.de, or interviews, guides and marketing insights curated by the editorial team.
Source: onlinemarketing.de
