How do you bring a branded guest to the public at an important event for your company? You will say that you are sending an invitation, and it will arrive at the set date and time. Or… not. Stada Romania, one of the largest companies on the pharma market, and AdSymphony brought the Minister of Health, Alexandru Rafila, to the inauguration of the medicine factory in Turda by means of a hologram.
Proto Luma is the newest high-tech solution brought exclusively to Romania by the full service advertising and marketing agency AdSymphony.
Proto Luma – unique way to project people, products and messages in human-scale holographic form
What is Proto Luma? Hologram Proto Luma, the most advanced holographic technology, is an innovative solution that creates immersive and memorable digital experiences for the audience. Proto Luma offers a unique way to project people, products and messages in human-scale holographic form, providing realistic, personalized and impactful interactions.
How does Proto Luma work? The latest generation technology, brought exclusively to Romania by AdSymphonyis suitable for events, product launches, corporate presentations or exhibitions. This allows the projection of content recorded in the studio as a life-size hologram. In the case of the Minister of Health’s appearance at the Turda event of the Stada company, the message was actually pre-recorded in a studio and later projected in front of the audience. Also, Proto Luma has an integrated live stream function, meaning you can be present live on any stage and at any event without being physically there. In other words, the speaker will be designed in real time using advanced ProtoOS hologram technology and will be able to interact with the audience. Any type of content can be designed with Proto Luma, whether we are talking about people, products or messages.
The first AdSymphony project with the Proto Luma hologram, made for the Stada company
The German company Stada inaugurated on October 30, 2024 the new drug factory in Turda, Cluj county, in the presence of over 400 guests. The Minister of Health was also “present” at the event, through an innovation: the Proto Luma hologram. In addition to this, with the help of Proto Luma, the guests were also accompanied by one of the Stada employees, who came from the future, precisely from… 2124.
“Innovation is the basis of Stada’s development, and the collaboration with the AdSymphony team highlighted this aspect once again. We wanted to offer the audience present at Turda unique moments and a long-term vision, and with the help of the Proto Luma hologram we managed to bring the future into the present. I saw and listened to the speech of an employee from 2124. Also, the Minister of Health was with us in the room, through the holographic technology, used for the first time in our country. We outlined ideas, we were open to proposals, we communicated excellently, and the result was up to par.”, he stated Oana IliescuBusiness Unit Manager CHC, Stada Romania.
“Together with colleagues from the departments of creation, production and photo-video editing, we set out to be that “first thought” that a representative of a brand has when he wants to obtain added value during an activation. During the inauguration event of the new Stada production facility, the one opened in Turda, we succeeded in this. Of course, it’s just the beginning, with more unforgettable moments to come with Proto Luma and Proto M holograms.”, transmitted Ruxandra CîrciuNew Tech Manager AdSymphony.
The first project of this type was successfully carried out by AdSymphony for Stada Romania, a company dedicated to the development and consolidation of the pharmaceutical field in Romania for more than 30 years. Stada inaugurated in Cluj county a drug factory built from scratch, the only large-scale greenfield investment of a multinational company in the pharmaceutical industry from here in the country. The construction of this factory began in 2022, in the Aries Industrial Park in Turda, and at the end of October 2024 it was inaugurated. In addition to the factory in Turda, Stada also has a product testing laboratory and a medicine warehouse in Romania, both in Timisoara.
Source: www.iqads.ro
