Embodiment of the concept “Power of One” specific to Publicis GroupeLeo was born on September 14 the union of two networks of the group – Leo Burnett which has always put humans at the center of its “humankind” philosophy, and Publicis Worldwide, the network of transformative brand ideas -, to found “a creative constellation of a new genre ». This entity was designed to respond to the needs of the biggest international brands: transformative creativity, ever more personalized content and connected brand experiences.
Creative excellence
Leo will combine the power of one of the biggest first names in global advertising with the iconic lion emblem, to create a unifying collective 8,000 Leo Burnett talents and 7,000 Publicis Worldwide talents in 90 countries. Together, they have 8 “Agency of the year” nominations and more than 400 creative awards. Leo will be led by the duo who, with their teams, made Publicis Conseil “Agency of the Year” at Cannes Lions 2024, Agathe Bousquet and Marco Venturelli, as co-Presidents. “We’ve never had more tools to understand and connect with people. But creativity is, and will always remain, a human and spontaneous process. Leo will work like a real community of creative and strategic talents, working together to create world-class ideas in a more human way,” said Marco Venturelli, co-President in charge of creation of Leo, CCO of Publicis France and CEO of Publicis Conseil
Read the interview with Marco Venturelli, co-President in charge of the creation of Leo, CCO of Publicis France and CEO of Publicis Conseil on creative excellence of the Publicis group.
They will be accompanied by the Chief Strategy Officer of Publicis Creative US, Gareth Goodall. They will be responsible for Leo’s community and creative culture across the world, instilled in each country, thanks to the Power of One, to guarantee creatives and strategic planners direct access to all data resources. , media and technology of the group. The Leo constellation joins Publicis Groupe’s creative offering alongside Saatchi & Saatchi, LePub and BBH but also the creative hotshops Fallon and The Community, as well as the creative collective operating at group level, Le Truc.
Source: www.e-marketing.fr
