A new edition of the project was launched last week School of Big Ideas, the Creative Module, a Publicis Groupe Romania brand initiative, intended for students and young graduates who want a career in advertising. The project is designed as a learning program that addresses the most important aspects of the four main areas of a creative agency: Client Service, Strategy, Art Direction and Copywriting.
In the previous edition, 476 candidates registered for the Creative Module. Following the evaluation, 127 young people were selected to participate in the creative courses organized by Publicis Groupe Romania. Of these, 50 completed both the theoretical and the practical part of the module. Currently, 14 of the finalists are employees of Publicis Groupe Romania, in various roles.
The theoretical courses and the practical stage of the Creative Module will cover the essential aspects of an advertising agency, from the role of each department to the day-to-day work flow. Then, the learners will use the acquired knowledge to solve a brief formulated by the organizers. The program will end with a three-month paid internship, in which participants selected based on the results of the first stages of the module, will work for real clients, under the guidance of specialists from Publicis Groupe Romania.
“At Publicis Romania, contributing to the education and training of the next generation of specialists in the creative field is part of our DNA. We strongly believe in this program and its results, and the success of the previous edition of Creative Mode is proof of this: 14 graduates have joined us as employees within our agencies. Through this program, School of Big Ideas, we aimed to give young people the opportunity to discover how the various departments in a creative agency work and how they collaborate with each other. Thus, they can identify the area that suits them best for a successful career. In addition, we also learn together with the students and improve the program with each edition, being in a continuous development process.”, he said of the program Anca CatarambolChief Talent Officer, Publicis Groupe Romania
Entries for the Creative Module of the School of Big Ideas opened on July 15, 2024 and can be done on schoolofbigideas.ro until August 18, 2024. The courses will run from July 2 to September 30 and will include an online theoretical part, covering all essential topics, and a practical part. The selected trainees will participate in an internship organized by Publicis Groupe Romania within three creative agencies – Publicis Romania, Leo Burnett Romania and Saatchi & Saatchi Romania. The internship will last for three months and will start on October 28, 2024.
Participation in the School of Big Ideas is free for all students.
Publicis Groupe Romania, present for over 25 years on the local market, is the largest marketing, communication and digital transformation group in Romania, based on the synergy between Creativity and Technology. The group offers clients access to the most advanced Services and Work Tools, concentrated in four areas of expertise: Communication, Media, Data and Technology.
With solid expertise in all relevant business verticals, Publicis Groupe Romania ensures, through its business model – Power Of One – a fluid Management of the Resources and Competences allocated to each individual Client.
The portfolio of Publicis Groupe Romania includes some of the strongest marketing and communication agencies in the world: Publicis, Publicis Relations, Leo Burnett, Saatchi&Saatchi, The Geeks, MSL The Practice, MSL Consultants, Zenith, Starcom și Spark Foundry.
Source: www.iqads.ro
